Sony Music’s Thread Shop Acquires Araca Group To Expand Merch Operation

Sony Music's music merch division, The Thread Shop has acquired the music merch department of The Araca Group for an undisclosed sum.

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Mastering Your Merch: Music Merchandise Strategies

Once you've covered the basics of how to go about selling merch at your shows, it's time get a little more into the weeds and actually flesh out a strategy. Continue reading

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Getting It Done: The Week In D.I.Y. and Indie Music

Our wise counsel to the music industry' scrappy and determined do-it-yourselfers this week dug into mastering your merch sale, how you can capitalize on music festivals even if you're not. Continue reading

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Mastering Your Merch: Music Merchandise Basics

If you want to have a sustainable career as a touring musician, getting your merch game right is essential. When done right, selling merch puts cash in your pocket, and. Continue reading

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Which Merch Items Sell Best In Your Genre?

Selling merch is a great way for artists to pull in additional revenue while they're on the road, while simultaneously expanding their audience and growing their brand. But how do. Continue reading

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Unique Music Merchandise Ideas

Just like any small business, a band needs to turn a profit. Merch can be an excellent way to bring in additional revenue while also being the perfect avenue through. Continue reading

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Getting It Done: The Week In D.I.Y. and Indie Music

We have a plethora of helpful tips and tricks for the independent music industry do-it-yourselfers out there, with advice on how to get your artist website started, how to engage. Continue reading

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Tools For Managing Music Merch

Being an artist is hard enough without having to manage the mini-department store that is your merch – luckily there are a number of tools out there designed to lessen. Continue reading

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Getting It Done: The Week In D.I.Y & Indie Music

This week, we offer sage council to independent bands and artists out there on a variety of issues, including how to sell merch without coming off as too 'sales-y', when. Continue reading

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Guide To Selling Merch, Music At Shows Without Being ‘Sales-y’

Being a talented musician doesn't necessarily mean that you're also an amazing salesperson, and a lot of artists struggle with how to effectively sell their merchandise without the slimey sales-y. Continue reading

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