Middle-class musicians need niche, not scale [Mark Mulligan]

While streaming means less revenue than physical goods for middle-class musicians, it does deliver a larger and very monetizable audience writes Mark Mulligan of MIDiA. By Mark Mulligan of MIDiA. Continue reading

Share on:

How Should We Measure An Artist’s Success On 2021?

Combine a fractured global fanscape with an explosion in data and “the idea of a single measure of artist success looks less relevant and meaningful,” writes MIDiA analyst Keith Jopling.. Continue reading

Share on:

Mark Mulligan Of MIDiA To Keynote Premier Music Tectonics Conference Oct. 28-29

Straddling the increasingly important nexus of music and technology, organizers for the first annual Music Tectonics Conference in Los Angeles announced that MIDiA’s Mark Mulligan will deliver the keynote address.

Share on:

FREE REPORT: Independent Artists In The Age of Empowerment [Mark Mulligan]

Digital music distributor Amuse and consultancy MIDiA have partnered to release Independent Artists: The Age of Empowerment, a free report that shows the growing power and potential of independent artists. Continue reading

Share on:

DIY Musicians Now Earn More Than $2 Billion A Year

DIY musicians now in earn more than $2 billion a year from recorded music, music publishing income, live performance fees, merchandise sales and other income

Share on:

Streaming, Artists Without Labels Are Driving Music Industry Growth [Mark Mulligan]

Three key factors shaped the music industry over the last year, according to Mark Mulligan of MIDiA: continued growth, streaming and artists direct (artists without labels).These findings are highlights of. Continue reading

Share on:

Spotify Reports Growth and A Hint of Profitability, But Questions Remain [Mark Mulligan]

MIDiA analyst Mark Mulligan takes a deep dive into Spotify's latest public numbers and finds some areas for real concern. "Spotify is growing its subscriber base markedly more quickly than. Continue reading

Share on:

Meta Trends That Will Shape Music Industry In 2019

As the music industry closes the door on 2018, some of the promised technologies of the year, like blockchain and AI, hit the world of music with more of a. Continue reading

Share on: