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Going Viral Does Not Mean More Fans

The dream of having a viral hit and gaining tens of thousands of followers is a myth, according to new MIDiA research.

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Balancing Craft vs Character in Music and The Music Industry

The music industry is rewarding personality over talent, forcing artists to chase social media trends instead of focusing on their craft, writes Mark Mulligan. It’s time to reexamine the balance of craft vs character in music and the music business.

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Music revenue growth is slowing as subscribers increase

It’s not really the headline most musicians or label heads want to read: music revenue growth is slowing even as subscribers are increasing. To put it another way, more people are paying to listen to music, but on average they are paying less and less for it.

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Global Music Market 2024 tops $36.2B, streaming growth slows

The global recorded music market reached $36.2 billion in 2024, growing 6.5%. However, streaming’s growth is slowing, and DSPs are gaining more power, reports MIDiA.

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Spotify Wrapped

Overanalyzing our Spotify Wrapped: What MIDiA’s stats say about the industry

Tatiana Cirisano breaks down data from 15 MIDiA staff members to understand what Spotify Wrapped reveals about discovery, listening trends and the business of music.

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Take the MIDiA independent label and distributor survey

MIDiA seeks indie professionals to participate in an annual survey of independent labels and distributors on licensing systems, AI, and more…..

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Your Morning Coffee Podcast: Conflicting IFPI, MIDiA & Spotify revenue reports

Episode 189 of Jay Gilbert and Mike Etchart’s podcast Your Morning Coffee: Weekly News for the New Music Business is available now…..

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Misaligned incentives make the music business a zero-sum game [MIDiA’s Tatiana Cirisano]

The goals of music’s major stakeholders – labels, DSPs, and artists – no longer match, turning the music business into a zero-sum game, writes Tatiana Cirisano of MIDiA Research. by. Continue reading

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FREE WEBINAR: ‘Understanding The Future Of Live Music’ this Wednesday

Bandsintown and MIDiA are presenting a free webinar, “Understanding The Future Of Live Music,” this Wednesday, August 16th. Earlier this month, top music and entertainment consultancy MIDiA released ‘Return to live. Continue reading

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MIDiA, Bandsintown release landmark ‘Return to live’ study

Top music and entertainment consultancy MIDiA has released a landmark report, ‘Return to live | Post-pandemic music fans’ based on data from top global live event discovery platform Bandsintown. This. Continue reading

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Independent labels and distributors: Take the MIDiA survey and get a free report

Top music industry consultancy MIDiA Research is in the midst of a deep dive into the state of the independent music business. The more indie label and distributors spend a. Continue reading

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