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Going Viral Does Not Mean More Fans

The dream of having a viral hit and gaining tens of thousands of followers is a myth, according to new MIDiA research.

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MIDiA Research publishes new data.

Global Recorded Music Revenue Grew to $18.3 Billion USD in the First Half of 2025

New data from MIDiA shows the global music market grew by 5.9% in H1 2025, but a slowing rate of growth from H1 2024.

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Where Are 2025’s Defining Cultural Moments?

As we pass the midpoint of the 2020s, the once-clear markers of cultural eras have become fragmented and harder to define. In this day and age life is shaped by algorithms and niche scenes, whereas iconic mainstream moments are now rare and often feel manufactured. Where are all of 2025’s defining cultural moments?

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What is a Stream Worth in 2025? [MIDiA Report]

What is a stream worth in 2025? The value of a music stream is shifting as passive listening becomes the norm and streaming revenue plateaus. Check out MIDiA’s recent report on why artists must look beyond stream counts and focus on building genuine fan connections.

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MIDiA Global Music Forecast: Recorded Revenue Recalibrates

The global music industry is entering a new era of change and uncertainty. Explore an overview of the MIDiA Global Music Forecast, an in-depth 83-page report, built on detailed data and expert analysis that forecasts where the music business is headed next.

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Welcome to entertainment’s Mad Max era. Here’s where it leads

The music and entertainment industries are stuck in a zero-sum battle for time, money, and attention—where one player’s win is another’s loss, says Tatiana Cirisano of MIDiA. As competition intensifies and resources shrink the systems holding it all together are starting to crack. Welcome to entertainment’s Mad Max era.

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MIDiA Predictions Report 2025 and Free Webinar this Thursday

Check out the key trends shaping entertainment as the experts unveil the MIDiA Predictions Report 2025. Join the free webinar to uncover how social platforms are transforming culture and the creator economy like never before.

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Independent music market share hits 46.7% based on ownership [MIDIA’s Mark Mulligan]

Independent music market share is growing and now nears 50% when measured on an ownership basis, according to an extensive new MIDiA study.

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