Spotify’s Culture Next report tells us about Gen Z and millennials’ listening habits

Spotify’s Culture Next report explores Gen Z and Millennials’ listening habits vis-a-vis the Covid-19 pandemic, digital trends, and last year’s social justice movements. A guest post by Janelle Borg of. Continue reading

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Millennials Are Changing The Music Industry: Here’s How

Millennials are thirsty for music and are constantly immersing themselves in at every opportunity, to the point where it is fundamentally altering the music industry, impacting both traditional retail sales. Continue reading

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Social Media Music Marketing Isn’t Just For Millennials

[UPDATED] Millennials are often associated with social media, and for good reason, but by marketing exclusively to a millennial bubble, you could well be limiting yourself and your audience. Here. Continue reading

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MTV’s 5 Tips For Digital Marketing To Millenials

MTV recently released some findings from its study of Millennial Digital Habits. Nick Shore shares some tips for marketers that suggest underlying principles worth considering with other demographic slices as. Continue reading

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