What does it take to be a great Artist Manager? Ardie Farhadieh shares answers…
What makes a great artist manager? Being a manager now is very different than it was a decade ago. Social media has replaced music media for audience building and the artist to fan connection is more important than what label you’re signed to. Ardie Farhadieh had ridden these waves successfully and now teaches it at Berklee Online.
UMG AI Strategy Shifts from Reaction to Innovation
Universal Music Group (UMG) CEO Sir Lucian Grainge shared a memo outlining how the world’s largest record label is approaching artificial intelligence (AI) in music. His open letter blends optimism with caution, showing how UMG hopes to lead in generative AI while defending the rights of artists and songwriters.
NIVA State of Live: How US Independent Venues Power Local Economies
Across the United States, independent music venues are doing far more than hosting concerts—they are fueling jobs, tourism, and cultural connection in every community. A new state level reports from the National Independent Venue Association (NIVA) shows just how vital these spaces are to state and local economies, while also highlighting the challenges threatening their survival.
