Music Discovery in 2025: More Platforms Make It Harder to Break Through (And What Artists Can Do)
Music discovery is more fragmented than ever and that’s becoming a serious problem for artists, labels and music marketers. A new study finds that listeners now discover music across nearly twenty different channels, from streaming playlists and short-form video to gaming, social feeds, and personal recommendations.
Why do we stop discovering new music as we get older?
This week’s Hypebot Flashback Friday resurfaces a post that may have music marketers rethinking their career choices. It’s a study that shows how our musical tastes calcify as young as. Continue reading
Spotify set to add TikTok-style swipe music discovery
Spotify will announce the addition of a TikTok-like music and podcast discovery stream at its Stream On event on March 8th. A new mobile homepage similar to TikTok will allow. Continue reading
The ugly truth about music discovery
Music discovery is the buzziest buzzword in music today, and for a good reason. Everyone wants to get ahead, but few know the truth. A guest post by James Shotwell. Continue reading
Spotify to add TikTok-like music discovery
Spotify continues to test a long-rumored discovery feature that looks a lot like your TikTok ‘For you page’. A guest post by James Shotwell of Haulix. First came Snapchat stories, and. Continue reading
5 nasty truths about music discovery
Every platform wants to help with music discovery, but what does that mean? Let’s discuss the reality behind music’s buzziest term. A guest post by James Shotwell of Haulix. Every. Continue reading
Though still under the radar, gaming is now huge for music discovery
While radio once reigned supreme for music discovery, the digital age has caused these discovery points to change and evolve several times. Most recently, gaming has begun to draw the. Continue reading
New Study shows TikTok’s massive impact on music discovery
TikTok has gained something of a reputation for being a music industry hit-maker, something which a new report MRC Data confirms to be completely true. Do people really listen to. Continue reading
Spotify adds What’s New personalized new music, podcast feed
Spotify has added What’s New, a feed that gathers the new releases from the artists and podcasts that a user follows on Spotify. With 50,000+ hours of content uploaded to. Continue reading
The state of new music discovery
In the latest example of how the industry is changing, yesterday we wrote about a new study that shows just how powerful TikTok is for music discovery. It’s clear that. Continue reading
