FANOCRACY: Turning Fans Into Customers, Customers Into Fans

The most powerful force in music marketing isn’t social media, email blasts, search ads, or 15 second commercials before a YouTube video. The most powerful force in music marketing is. Continue reading

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Making New Fans in Unexpected Places

Artists want to make new fans, but it may be hard sometimes especially if you only focus on people that like your genre. If you look in different areas, you. Continue reading

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Are Music Fans Craving Exclusivity?

Guest post by Marcus Taylor, founder of TheMusiciansGuide.co.uk – a website that offers resources such as music contracts for DIY musicians.. Unless you've been hiding under a rock, you'll most. Continue reading

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MusicThinkTank Weekly Recap: Silver Bullets, Fan Ownership & Crowdsourcing

Where The Music Industry Thinks Out Loud Minh Chau: The Silver Bullet For Music Business Success Chris Stoneman: What Do Music Fans Want To Own, and Why? Benjamin Slayter: Is. Continue reading

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MTT: Passive Promotion, Lost in Translation, The Music Manipulation Curve, & Fragmentation of Music

This week on Music Think Tank there were some interesting new posts: Brian Hazard started the week off with a post on WordPress plugins that allowed for passive promotion. Max. Continue reading

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