$100 Million Class Action Lawsuit Filed Against Fyre Festival: “Closer To Hunger Games Than Coachella”

A major lawsuit was filed against the aborted Fyre Festival Sunday in U.S. District Court by attorney Mark Geragos, The suit, filed on behalf of plaintiff and concert goer Daniel. Continue reading

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Fyre Fest Debacle Highlights Difference Between Marketing, Branding

The recent debacle surrounding luxury music festival experience turned disaster Fyre Fest has served to highlight the difference between a successful marketing campaign and actually executing an event that doesn't. Continue reading

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Exclusive Fyre Music Festival Comes Unraveled, Ja Rule “Heartbroken”

An exclusive music festival on a private island in the Bahamas, promoted to jet-setters on social media by the likes of Kendall Jenner and Emily Ratajkowski, came apart in the. Continue reading

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How Music Fans Are Choosing Their Summer Festival Lineup

Fans are eager to invest in tickets to festivals with star-studded lineups, but as more and more of this events crop up, competition is getting stiff. Here we take a. Continue reading

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This Week In Music Commentary

This week music industry commentators clambered aboard their soapboxes to discuss how music festivals are changing, the quest for consumer data in the music business, why mental healthcare is a. Continue reading

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Hacked Coachella, Stagecoach Account Holders Offered Free ID Protection By Promoter Goldenvoice

Almost 4 weeks after we reported that the Coachella and Stagecoach festival web sites were hacked, promoter Goldenvoice is letting a million plus fans know that their data has been. Continue reading

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Coachella Sues Urban Outfitters, Free People

Clothing retailer Urban Outfitters and their affiliate Free People are facing legal action from Coachella organizers Goldenvoice, for allegedly trying to capitalize on the festival's brand.  According to the Los. Continue reading

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Now Amazon Wants To Commoditize Music Festivals

After successfully altering many aspects of consumer spending, Amazon is now looking extend its reach to the commoditization of music festivals. We're not quite sure what that means yet, but. Continue reading

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5 Tips & Taboos To Keep In Mind At SXSW

When it comes to having fun and successful SXSW experience, careful planning is key. This five tips and their corresponding taboos will help you to get the most out of. Continue reading

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MusicThinkTank: Share Your Ideas, Join Our Community

MusicThinkTank.com, Hypebot's sister site, was built to share music industry opinions, ideas and best practices To give our community the best content possible, we are putting out the call for submissions. 

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