Festival Attendees Feel “More Favorable” About Brands That Sponsor [STUDY]

From the Nielsen Newswire. Brands are using music as a way to connect with their consumers now more than ever. In fact, U.S. music fans actually feel more favorable toward. Continue reading

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Alternative Electronic Music Festivals Battle ‘Monster Energy Drink for the Ears’

EDM festivals have been a big part of the genre's growth in the States. But just as a variety of local and regional festivals have emerged to address such topics. Continue reading

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FYF Fest Founder Sean Carlson On The Importance Of The Fan Experience

FYF Fest, originally the Fuck Yeah Fest, hit ten this year with an impressive if irregular past and the widespread view that FYF had grown up. Prior to last weekend's. Continue reading

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Music Festivals Like Bonnaroo and Coachella Draw The Line At Corporate Stage Sponsorships

Though post-recession growth is bringing corporate sponsors back to music festivals, not everyone is fully embracing their return. Stage sponsorships, a fairly obvious opportunity, are being rejected by Coachella, Bonnaroo. Continue reading

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Millennials Shift From UK To European Music Festivals and Festicket Benefits

Though based in the UK, Festicket is increasingly benefitting from young people's growing tendency to ditch music festivals in the UK for longer vacations to music festivals across Europe. Lured. Continue reading

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Mashtival: A Live Mashup Music Festival On Turntable.fm

MashupFM is hosting a live mashup music festival on Turntable.fm called Mashtival taking place this Wednesday, December 7th, from 7 pm till 1 am EST. Starting at 7, five up. Continue reading

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