Music Discovery in 2025: More Platforms Make It Harder to Break Through (And What Artists Can Do)
Music discovery is more fragmented than ever and that’s becoming a serious problem for artists, labels and music marketers. A new study finds that listeners now discover music across nearly twenty different channels, from streaming playlists and short-form video to gaming, social feeds, and personal recommendations.
MUSIC BUSINESS NEWS and LIVE MUSIC INDUSTRY UPDATES
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Independent Venue Marketing Lessons From Across the U.S.
Hypebot’s ‘In The Trenches’ interview series highlights the on-the-ground realities of concert marketing – from tiny independent rooms to multi-venue regional operators. Across these venues one thing is clear: effective live-music marketing is more strategic, data-driven, and community-rooted than ever. Learn standout independent venue marketing lessons from the people battling to fill their rooms.