It’s Time to Stop Selling To Your Fans
If all of your social media posts are about selling, don't be shocked when your fans stop talking. That's the important message that music marketers extraordinaire Michael Brandvold and Jay. Continue reading
What Happens When Paid Streaming Has 96% Market Share? Sweden Has Answers
The music industry is experiencing a resurgence thanks to streaming. But can that growth continue and will more users return promised revenue to artists and labels? MIDiA's Mark Mulligan says. Continue reading
Streaming Habits Mirror Purchasing Habits: The Big Lie Of Spotify [David Lowery]
A theory often perpetuated by Spotify maintains that streaming will yield more revenue than downloads or traditional retail sales, as it generates money for the artist with every play, as. Continue reading
Making A Music Video With Big Effects, Small Budgets, And No Green Screens [INTERVIEW]
In this interview Chris Robley Discusses with synth-pop artist Wons Phreely the process behind the creation of music video heavily featuring Phreely disembodied head, and how he managed to produce. Continue reading