Interview with Rich Goodstone of Bonnaroo and Superfly
In this edition of In the Hot Seat with Larry Leblanc, co-founder Rich Goodstone discusses the rise of his Superfly, a company which is both a full-service agency, as well. Continue reading
Rap, Activism, And Resonance: Measuring Event-Centric Fan Engagement
Rap and hip-hop have long been a powerful platform for social commentary and raising cultural awareness and, as the social and political climate grows more intense, we take a look. Continue reading
Performance vs. Mechanical Royalties: What’s The Difference?
While any artist is aware that playing shows or selling albums can bring in cash, there are a multitude of other potential revenue streams that are a little less clear. Continue reading
YouTube Expands Music Credits
YouTube seems to be working harder to give credit to those artists and publishers featured in their videos by not only providing details related to the featured content, but also. Continue reading
How To Target Event Emails To Drive Sales – Sierra Nevada Style
Whether a beer company or a band, savvy marketing rules apply. Here we look at how a targeted marketing strategy employed by the craft beer company Sierra Nevada helped them. Continue reading
Broadcast Radio Targets Millennials With New Format
Although radio as a platform for discovering new music has been on the decline for some time, with little to offer millennials, a new format known as "Right Now Music. Continue reading
Songwriters Cry Foul As SESAC, HFA Propose Changes That Could Sink Music Modernization Act
Two major songwriter organizations are crying foul after the Harry Fox Agency and SESAC proposed changes to the Music Modernization Act that the trade groups believe could scuttle or at. Continue reading
