How To Build A Content Marketing Strategy As An Artist, Band, Or DJ
In addition to actually having content, it's important for artists to develop an effective content marketing strategy, as it helps them to build relationships both with their fans, and with. Continue reading
Spotify Adds Full “Concerts” Tab To All Artist Pages, Expanding Songkick Partnership
Spotify has added a Concerts tab to all artist pages. It's part of a trend that's seen Spotify, Pandora and YouTube add features that help artists communicate with and monetize. Continue reading
Spotify Paid Subs Up 9 Million In 6 Months, Working To Offer Artists “A Full-stack Solution”
Spotify now has 39 million paying subscribers, up 9 million from 30 million in March. By comparison, Apple Music announced 15 million in June and TIDAL has about 4 million. Continue reading
The Coming Arms Race In Online Music: Artist Services [TIM QUIRK]
Digital music industry veteran Tim Quirk examines the coming arms race in the music industry, with online music services competing to offer artists programs and features which enable them to generate revenue. Continue reading
Frank Ocean Just Proved: Direct To Fan Works, Labels Mean Less Than They Think, Exclusives Suck But Still Matter
Frank Ocean has just shaken up the music industry, probably forever. His dual exclusive releases via Apple on Friday and Saturday ignited a long overdue debate about exclusive streaming releases; and hidden. Continue reading
In Japan, Music Business Changes Very Slowly
A recent look at some overseas music industry numbers in Japan has revealed streaming's continued growth, and that physical sales, while still dropping, are slower to decline there. Additionally, and unlike the US, ringtones. Continue reading
5 Marketing Truths Most Musicians Have Ignored For Too Long
Most artists would rather focus on their creative output than getting bogged down with the business side of things. That said, marketing is an inherent part of being a successful. Continue reading
YouTube Stats: Is The Service Not As Big For Music As Previously Thought?
Although the music industry has for some time operated under the assumption that music related content made up 40% of YouTube videos, news and drastically different data from Pexeso, offers. Continue reading
