3 Simple Steps That Would Fix The Record Business In 2016 Using Windowing
Although hardly a new marketing technique, the time-tested practice of "windowing" new music releases could be the industry's ticket to a more profitable future, as well as providing artists with greater. Continue reading
Pop Vs. No Pop: Integrity In The Industry
Both a genre and an ethical guideline, this article examines the phenomenon of No Pop, and the idea that artists and music fans should move away from the conventional, profit driven. Continue reading
Billboard Scores How Spotify, Apple Music, Tidal, Pandora, Amazon Prime Did In 2015
Taking a page from the likes of TMZ and Buzzfeed, Billboard has become increasingly fond of creating thumbs up/down style infographics that, while short on nuance, offer interesting snapshots of. Continue reading
It’s Not Too Late To Join Us For Hypebot’s San Francisco Music and Tech Meetup On Tuesday Night
Tomorrow night on Tuesday, December 15th, we'll be hosting our 5th San Francisco Music Meets Tech Meetup from 6-9PM at Upcider. Let's grab a drink and talk about Apple Music, Spotify, and. Continue reading
How Can Musicians Engage Intermediate Fans?
The importance of uber fans is well documented, as is the power of appealing to the more casual masses. But what about those many fans in the middle? They really. Continue reading
Confessions Of A DIY Musician: Alex White Of White Mystery
In this article we hear from Alex White, one half of the critically acclaimed brother sister duo White Mystery, who discusses some of the challenges of running a independent band and the toll. Continue reading
Pandora’s Rdio Purchase. What’s An Artist To Do? Part 2: Breaking Down The Numbers
Looking to gain some additional insight on Pandora's plans for the future of Rdio, George Howard recently spoke with John Stimson, the founding director of SoundExchange, about interactive vs. non-interactive streaming services. Continue reading
Understanding Facebook [Fame House Whitepaper]
In this piece, digital marketing agency Fame House explains how Facebook can be utilized as a marketing tool to gain audience insight and how the data which the ever-adapting social. Continue reading
8 Ways To Make Money Off Of Your Next Live Show
Live performances are one of the chief means through which musicians are able to earn money, but without planning ahead, it's easy to miss out on potential revenue. Here we look at eight. Continue reading
