Think image-only ads for music can can promote your releases. live shows and more without fans ever hearing a note? This surprising experiment by Brian Hazard reveals why visuals alone may boost clicks, but…
Cringe content is no longer a liability — cringe is a music marketing strategy. As audiences crave authenticity over polish, artists who lean into awkward, overly earnest moments are breaking through the noise and turning discomfort into streams.
Dropping a track without a plan in 2025 is a fast track to getting lost in the noise. This guide breaks down how to build a music release strategy including a step-by-step guide that builds momentum, boost streams, and turns every release into a moment.
In the age of TikTok and Spotify, pop hits are rising to fame then fading into obscurity faster than ever. Bobby Owsinski looks at the the half-life of pop music, why many songs peak in days, and what it takes to create a hit that sticks.
With over 20,000 tracks uploaded to Spotify every day, standing out as an artist has never been harder – but also never more possible. This guide breaks down 10 essential strategies to find fans and build a fanbase as a musician.
You don’t need a gimmick to go viral – just a strategy that amplifies your authenticity. Here are 7 tips on how to make it without faking it as an independent musician.
Dropping a song and hoping for the best won’t cut it anymore. Learn how launch music strategically, turn it into a real event that grabs attention and grows a fanbase.
Stale social media might be costing you fans, but a quick DIY refresh can turn that around in just one day. Learn how to upgrade your online presence, optimize your profile, boost engagement, and convert casual visitors into loyal listeners, without a big budget.
The new TikTok For Artists platform is just for musicians and offers tools to help promote music and track fan engagement. It could be a game-changer for anyone trying to grow their music career.
1990s music fads came and went, but today’s viral songs and stars fade even faster. Using Spotify’s Top 50 charts, Chartmetric uncovered the fleeting nature of modern pop stardom and looked at why songs are peaking faster than ever.
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
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