Dropping a song and hoping for the best won’t cut it anymore. Learn how launch music strategically, turn it into a real event that grabs attention and grows a fanbase.
Stale social media might be costing you fans, but a quick DIY refresh can turn that around in just one day. Learn how to upgrade your online presence, optimize your profile, boost engagement, and convert casual visitors into loyal listeners, without a big budget.
The new TikTok For Artists platform is just for musicians and offers tools to help promote music and track fan engagement. It could be a game-changer for anyone trying to grow their music career.
1990s music fads came and went, but today’s viral songs and stars fade even faster. Using Spotify’s Top 50 charts, Chartmetric uncovered the fleeting nature of modern pop stardom and looked at why songs are peaking faster than ever.
In a digital-first industry, physical music sales and merch offer something streaming never can: a real, lasting connection with fans. Learn how to turn every sale into a meaningful moment that builds loyalty, buzz, and a fanbase that sticks around.
Want to grow your fanbase and make more money from music? Email Marketing for Musicians breaks down how email connects with fans and boosts income, without getting spammy.
Tired of guessing what content strategies actually works? Learn how to use A/B testing to market music music, get real results, and finally understand what makes your fans click, stream, and share.
Playlisting was once a top way to grow your music, but many artists got burned by fake streams and shady tactics. Do Spotify playlists still matter? There’s now a new and better way to use playlists to market music reach real fans.
Your music website could be the key to turn fans into paying customers. These 7 simple strategies can boost sales, grow a fanbase, and help build a sustainable career as an independent artist.
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
