Tag: music marketing

Spotify wants to use podcasts to help market music

Spotify intends to explore an untapped marketing strategy that would marry podcasts and music streaming for years to come…..

Alana Bonilla on 04/11/2024 in Streaming | Permalink | Comments (0)
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Vulnerability is a Superpower in Songwriting AND Music Marketing

As an already busy musician, songwriter Katie Dahl is an expert on never-ending social media marketing and content creation. Luckily, the secret to success is the easiest option…..

Alana Bonilla on 04/10/2024 in D.I.Y. | Permalink | Comments (0)
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Instagram beats TikTok user growth for the first time in 4 years

According to data from Sensor Tower, Instagram surpassed TikTok in new app downloads last year for the first time since 2020, making it the most downloaded app globally…..

Bruce Houghton on 03/11/2024 in D.I.Y. | Permalink | Comments (0)
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un:hurd expands automated Music Marketing Toolkit, adds funding

Music marketing platform un:hurd has raised a new funding round to expand its suite of data and AI-led features to help artists build, nurture, and monetize their audiences…..

Bruce Houghton on 03/04/2024 in D.I.Y. | Permalink | Comments (0)
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Paid Artist Marketing on Spotify: What works and what doesn’t

Spotify is expanding its paid artist marketing options, but what works and what doesn’t…..

Bruce Houghton on 02/28/2024 in D.I.Y. | Permalink | Comments (0)
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What Are Music Marketing Drivers and Why Do You Need Them?

Selling music is about telling a story that makes the recipent want to take action – to listen, to share and perhaps to purchase. Good marketing drivers help tell that story and just as importantly help it to stand out…

Alana Bonilla on 02/07/2024 in D.I.Y. | Permalink | Comments (0)
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Superfan Week Recap: Everything you need to know about this hot topic

Last week was Superfan Week on Hypebot. With the help of some experts, we explored: What is a superfan? What superfan strategies and tools work? Is focusing on superfans smart,. Continue reading

Bruce Houghton on 01/29/2024 in D.I.Y. | Permalink | Comments (0)
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4 proven strategies to turn Casual Fans into Superfans

“Streaming platforms like Spotify are essential for artist discovery, but to cultivate lasting superfans, you must extend beyond streaming,” writes the smart team at Single. “Superfans crave exclusive content, unique experiences, and. Continue reading

Bruce Houghton on 01/26/2024 in D.I.Y. | Permalink | Comments (0)
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The best ways to serve and even spoil your Superfans

This week’s Hypebot Flashback Friday post resurfaces a guide to keeping a community of superfans loyal and happy. In it, musician, teacher, and artist advocate Ben Weinman explains how to. Continue reading

Bruce Houghton on 01/26/2024 in D.I.Y. | Permalink | Comments (0)
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Searching for Superfans: Forget the numbers; concentrate on community

As we continue Superfan Week on Hypebot, Janelle Borg weighs in with a piece on how Superfans are particularly important in this era of algorithms and a stark reminder that. Continue reading

Bruce Houghton on 01/24/2024 in D.I.Y. | Permalink | Comments (0)
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