Tag: music marketing

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Ultimate Music Release Guide

Dropping new music without a strategy is one of the easiest ways to waste your momentum. This all-in-one music release guide walks you through the exact steps top artists use to plan, promote, and profit from every release.

Alana Bonilla on 10/13/2025 in D.I.Y. | Permalink | Comments (0)
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Drom NYC Bahar Tas venue marketing

In The Trenches with Bahar Tas of world music venue Drom NYC

An experienced marketer, Bhar Tas began working at the Drom NYC as a volunteer. For the last 18 months she’s served as the Marketing Manager at this seminal New York world music venue.

Bruce Houghton on 10/08/2025 in Live & Ticketing | Permalink | Comments (0)
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Street musician playing acoustic guitar on urban sidewalk, open guitar case for tips, casual outdoor scene, capturing street performance, busking, live music, and busker artistry.

Musician’s Guide To Sustainable Growth: Work Smarter, Not Harder

Tired of grinding nonstop just to keep your music career afloat? Learn how to scale your business, grow your fanbase, and protect your creativity with systems, strategy, and sanity with this Musician’s Guide To Sustainable Growth.

Alana Bonilla on 10/06/2025 in D.I.Y. | Permalink | Comments (0)
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Live concert performance featuring an artist on stage with vibrant lighting and an energetic crowd, showcasing music industry events and entertainment at Hypebot.

Going Viral Does Not Mean More Fans

The dream of having a viral hit and gaining tens of thousands of followers is a myth, according to new MIDiA research.

Bruce Houghton on 10/03/2025 in Music Marketing | Permalink | Comments (0)
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Pluggnb is music’s fastest-growing genre

How Musicians Create Momentum by Making Things Happen

Many artists wait for playlist placements and venue bookings to hand them momentum, but it rarely works. Learn how musicians create momentum by taking control and creating their own opportunities. It’s the only strategy that actually moves the needle.

Alana Bonilla on 09/29/2025 in D.I.Y. | Permalink | Comments (0)
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music analytics

Post-release strategies to maintain momentum for music

You dropped the track, but the real work starts after release day. Learn the key post-release strategies that keep your momentum strong, grow your audience, and turn one song into long-term success.

Alana Bonilla on 08/26/2025 in D.I.Y. | Permalink | Comments (0)
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Spotify

Turn Listeners into Lifelong Fans with Spotify Super Listeners

Not all listeners are the same, and a small group can have the biggest impact on your music career. Here’s how to grow your Spotify Super Listeners to increase streams, sell more tickets, and build a loyal fanbase that lasts.

Alana Bonilla on 08/25/2025 in D.I.Y. | Permalink | Comments (0)
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YouTube Music Updates

YouTube, YouTube Music updates are big wins for Musicians

As part of its 10th Anniversary celebration, YouTube and YouTube Music updates are big wins for musicians and music marketers.

Bruce Houghton on 08/22/2025 in D.I.Y. | Permalink | Comments (1)
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Relaxed woman listening to music with headphones, wearing glasses and a dark shirt, standing against a blue background.

How To Turn Casual Listeners into Superfans

Most artists focus on superfans, but real growth starts with your casual listeners. Fan engagement expert Dan Goldberg reveals how to turn casual listeners into superfans using strategies the music industry often ignores.

Alana Bonilla on 08/19/2025 in D.I.Y. | Permalink | Comments (0)
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Email icon representing communication or newsletter subscription, often used in music and entertainment industry marketing, useful for digital marketing strategies for artists and labels.

How To Grow a Fanbase with Email Marketing

Tired of battling ever-changing social media algorithms just to reach your fans? Check out how grow a fanbase with email marketing and have direct access to your audience.

Alana Bonilla on 08/18/2025 in D.I.Y. | Permalink | Comments (0)
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CARYS: A Case Study in Independent Artist Growth

What is GEO vs SEO? Why GEO is now more important than SEO

GEO is now more important than SEO in marketing. Search engines aren’t what they used to be. AI-generated overviews are stealing the spotlight and reshaping how to get discovered. If you’re relying on keywords and backlinks, you’re already behind, because Generative Engine Optimization (GEO) is now the key to getting noticed.

Alana Bonilla on 08/15/2025 in D.I.Y. | Permalink | Comments (0)
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