Tag: music marketing

Threads has 175 Million monthly active users

Threads has reached a level that musicians and music marketers must pay attention to. Meta-owned Twitter rival Threads now has 175 million monthly active users just a year after launching.

Bruce Houghton on 07/03/2024 in D.I.Y. | Permalink | Comments (4)

Tags: DIY musicians, Instagram, Meta, music marketing, musician, musicians, social media, Threads

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Live concert performance featuring an artist on stage with vibrant lighting and an energetic crowd, showcasing music industry events and entertainment at Hypebot.

3 Strategies that turn Superfans into Super Marketers [YouTube Culture & Trends Report]

According to the new YouTube Culture & Trends Report, 89% of Gen Z describe themselves as fans of someone or something. In comparison, 65% consider themselves “video content creators,” and 80% say they consume content about their favorites at least once a week.

Bruce Houghton on 07/02/2024 in D.I.Y. | Permalink | Comments (0)

Tags: fanfom, fans, music, music business, music industry, music marketing, superfans, YouTube

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fan engagement tactics and how to build a superfan community

Four platforms where Algorithms don’t come between Musicians and Fans

Tired of building an audience on social media only to have 2% of your followers ever see a post? Michael Brandvold and Jay Gilbert explore four music platforms that don’t play the algorithm game…..

Bruce Houghton on 06/12/2024 in D.I.Y. | Permalink | Comments (1)

Tags: Bandsintown, DIY musicians, music, music business, music industry, music marketing, musician, musicians, Spotify, YouTube

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Digital marketing and media promotion concept with a megaphone emerging from a smartphone, surrounded by icons of a camera, gears, a globe, and social media elements for music industry advertising and promotion.

Mastering Ad Campaigns with the Music Marketing Funnel

The team at The Orchard shares effective music ad campaign strategies with this guide to the Marketing Funnel. Discover which platforms maximize each stage of your marketing strategy and boost your conversion rates…..

Alana Bonilla on 05/24/2024 in D.I.Y. | Permalink | Comments (0)

Tags: music, music business, music industry, music marketing, musician, musicians

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Stacks of hundred-dollar bills flowing from a saxophone, symbolizing music streaming revenue, digital earnings, and music monetization strategies, with vibrant graphic background.

How musicians can make money by focusing on fandom [Ariel Hyatt, Cyber PR]

Fans are the fuel that gets and keeps every career running, so it only makes sense that getting more of them will mean more money. Here’s how to get started…..

Alana Bonilla on 05/14/2024 in D.I.Y. | Permalink | Comments (0)

Tags: DIY, fandom, fans, music, music industry, music marketing, musician, musicians

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Intense close-up of a confident African American man with a serious expression, short hairstyle, and well-groomed beard, wearing a dark jacket and looking directly at the camera.

The Brilliance of Ye’s Direct-to-Fan Playbook

Whatever your opinion of the GOAT, aka Ye, aka Kanye West, his team is perfecting the use of exclusive content and limited-time offers to activate his army of fans…..

Alana Bonilla on 05/08/2024 in D.I.Y. | Permalink | Comments (0)

Tags: DIY, DIY musicians, Kanye, music, music industry, music marketing, musician, musicians, Ye

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Instagram updates algorithm to favor small creators, original content

Meta-owned Instagram is making changes in the coming weeks designed to give creators of all popularities more equal reach…..

Bruce Houghton on 04/30/2024 in Music Marketing | Permalink | Comments (1)

Tags: DIY musicians, Instagram, Meta, music marketing, musicians

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Email notification icon on orange background, representing communication or updates for music industry or digital media platforms.

How to grow a fanbase with email marketing

Email may not seem like a cutting-edge marketing tool. Still, it can be quite effective, particularly when you consider the many algorithms that get between you and your fans on. Continue reading

Alana Bonilla on 04/24/2024 in D.I.Y. | Permalink | Comments (0)

Tags: DIY, DIY musicians, music, music industry, music marketing, musician, musicians

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Microscope microphone in front of computer screen with music editing software, representing audio recording, podcasting, and music production in the digital age.

Spotify wants to use podcasts to help market music

Spotify intends to explore an untapped marketing strategy that would marry podcasts and music streaming for years to come…..

Alana Bonilla on 04/11/2024 in Streaming | Permalink | Comments (0)

Tags: music, music industry, music marketing, musician, musicians

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Innovative woman with glasses in a yellow jacket sitting outdoors, showcasing contemporary style and urban lifestyle for music industry or entertainment-related content.

Vulnerability is a Superpower in Songwriting AND Music Marketing

As an already busy musician, songwriter Katie Dahl is an expert on never-ending social media marketing and content creation. Luckily, the secret to success is the easiest option…..

Alana Bonilla on 04/10/2024 in D.I.Y. | Permalink | Comments (0)

Tags: DIY, DIY musicians, music, music industry, music marketing, musician, musicians

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Instagram beats TikTok user growth for the first time in 4 years

According to data from Sensor Tower, Instagram surpassed TikTok in new app downloads last year for the first time since 2020, making it the most downloaded app globally…..

Bruce Houghton on 03/11/2024 in D.I.Y. | Permalink | Comments (0)

Tags: DIY musicians, Instagram, music business, music industry, music marketing, musician, musicians, Reels, TikTok

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