Unofficial Music Marketing At SXSW

SXSW has grown from a unique music festival in Austin, Texas featuring indie artists to a terrain of events with so much happening that being heard over the noise is. Continue reading

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3 Tips Indie Music Marketers Can Learn From Corporate Social Media

SoCon2011 took place in late October in London with a focus on "Brand Journeys In Social Media". Though primarily about corporate marketing, WMG's Ritch Sibthorpe and Last.fm's Mathew Hawn shared. Continue reading

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Is Occupy Wall Street Fair Game For Music Marketing?

[Update] Occupy Wall Street (OWS), the Manhattan sector of a growing international protest movement-in-the-making, has already seen a few famous musicians drop by including Lupe Fiasco and Kanye West. It's. Continue reading

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MTT Weekly Recap: Do You Have To Choose Between Being An Internet Star And A Radio Star?

Where The Music Industry Thinks Out Loud Charles Mcenerney: On the Money: Examining Musicians’ Revenue Streams in the New Digital Landscape Matt Voyno: Do You Have To Choose Between Being. Continue reading

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QR Code & Mobile Ad Research Challenges Music Marketing Assumptions

Three different recent reports, two on QR codes and one on mobile ads, have revealed that the assumptions of many, have been offbase in believing that QR codes on the. Continue reading

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Even Überhip Pitchfork Acts Still Use MySpace

Though MySpace is clearly seeing hard times compared to earlier years and merely invoking the name seems to inspire apoplectic fits in the hipoisie, there are still good reasons to. Continue reading

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Music Marketing on Google+?!? Resistance is Futile!

I'm trying to get used to Google+ because I consider it an inevitable part of my future. In fact, Google+ will eventually have to be a part of most music. Continue reading

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Visual Music Marketing On Instagram

Instagram, the photo sharing app for the iPhone, has taken off with millions of users and a heck of a lot of photos. Recent experiments by Moby, The Deftones and. Continue reading

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Music Marketing Roundup: Pitbull, Gloria Gaynor, Blackwell + Fuller, Babe Youth, Nick Jonas & More

A roundup of the the lastest promotions and deals in the world of music branding and marketing. Pitbull is gearing up for the June 21 release of Planet Pit with. Continue reading

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Zumba & Pitbull Reveal Music Marketing Opportunity

The Zumba dance/exercise phenomenon has become an international subculture. Creaters Zumba Fitness is now leveraging their use of upbeat dance music to create a music marketing platform that recently kicked. Continue reading

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