Superfan Week Recap: Everything you need to know about this hot topic
Last week was Superfan Week on Hypebot. With the help of some experts, we explored: What is a superfan? What superfan strategies and tools work? Is focusing on superfans smart,. Continue reading
4 proven strategies to turn Casual Fans into Superfans
“Streaming platforms like Spotify are essential for artist discovery, but to cultivate lasting superfans, you must extend beyond streaming,” writes the smart team at Single. “Superfans crave exclusive content, unique experiences, and. Continue reading
The best ways to serve and even spoil your Superfans
This week’s Hypebot Flashback Friday post resurfaces a guide to keeping a community of superfans loyal and happy. In it, musician, teacher, and artist advocate Ben Weinman explains how to. Continue reading
Searching for Superfans: Forget the numbers; concentrate on community
As we continue Superfan Week on Hypebot, Janelle Borg weighs in with a piece on how Superfans are particularly important in this era of algorithms and a stark reminder that. Continue reading
What is a Superfan & Why do UMG, WMG (and everyone else) care so much?
Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG,. Continue reading
It’s Superfan Week on Hypebot!
From major label executives to startup founders and the artists they’re both hoping to monetize, the term “superfan” is everywhere. But what is a superfan? How do you find them,. Continue reading
6 ways musicians can use an EPK
Electronic press kits (EPKs) offer musicians a simple way to bring their accomplishments on social media, streaming, live, and more together in an attractive package that can be shared with. Continue reading
Why do we stop discovering new music as we get older?
This week’s Hypebot Flashback Friday resurfaces a post that may have music marketers rethinking their career choices. It’s a study that shows how our musical tastes calcify as young as. Continue reading
