How Def Leppard used livestreams and rentals to reward their top fans
Learn how legendary rock band Def Leppard rewarded its online Rock Brigade fan army with a livestream, rentals, and a little help from Single via Single From electrifying live performances. Continue reading
#Musicians Guide: A marketing breakdown of ‘link in bio’
You’ve probably seen the phrase “link in bio” on your favorite artist’s social media platforms. But what does it mean, and why is it so popular with musicians? In this. Continue reading
TikTok music marketing myths & much more with Matt Sherratt of Amuse
Matt Sherratt is an Artist Marketing Manager at Amuse. He’s responsible for building and delivering marketing strategies for a range of artists and releases, both new and catalog, for Amuse’s label. Continue reading
The State of Music Advertising in 2023
Many technological strides have reshaped the world of music marketing this past year, and this report from the Ads team at Sony’s indie distribution powerhouse, The Orchard, summarizes the current. Continue reading
Music PR vs. Music Marketing: What’s the difference?
Music marketing and promotion have a lot in common, but it’s crucial to know the difference between them. Here’s everything you need to know. by Rebecca from the Reverbnation Blog. Continue reading
7 ways to get more Repeat Views on TikTok
Repeat views are key to algorithmic reach on TikTok. Chris Robley of CD Baby offers some smart strategies to get more of them. by CHRIS ROBLEY of CD Baby’s DIY. Continue reading
How Facebook’s ‘Professional Mode’ is helping musicians
Artists can now attract more fans using Facebook’s new professional mode. Here’s the rundown… by Bobby Owsinski of Music 3.0 If you weren’t paying close attention, you might have missed. Continue reading
How to take better band photos (in six easy steps)
Here are six steps you can take to ensure your band photos tell your story and speak to your persona. We detail them here (and give you some real world. Continue reading
Meghan Trainor vs. Sam Smith: Comparing TikTok marketing strategies
Meghan Trainer and Sam Smith both recently released singles that have been hovering all around TikTok. However, each artist took a different approach, leading to different outcomes. Here’s the breakdown.. Continue reading
‘For Your Consideration’ marketing for Grammy nominations
With Grammy season approaching, it’s time to wrack in those votes with a not-so-secret weapon called ‘For Your Consideration’ marketing. by Randi Zimmerman of Symphonic Blog Voting for the GRAMMY‘s is. Continue reading
Taylor Swift’s Midnights release offers a music marketing masterclass
Learn some music marketing basics with Taylor Swift’s recent album Midnights… by Ashleigh Millar of MIDiA Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights. Continue reading
