Old school ‘community’ is music marketing’s hot new trend
Move over influencers, old-school online communities are challenging you as an effective music marketing strategy. 2022 was the year that influencer marketing become a top music marketing strategy, From paid. Continue reading
How to harness the power of fan engagement
Founder and CEO of a fan engagement company With The Band, Sarah Beth, talks about how to boost your artist-fan relationships and get more engagement. by Janelle Borg from AmplifyYou. Continue reading
How to avoid the 6 WORST music marketing mistakes
With a busy fall tour and release season ahead, it’s time to ensure you’re not falling into bad behaviors that could spoil your marketing efforts. by James Shotwell from Haulix. Continue reading
5 marketing strategies that make K-pop so successful
Grab a pen and take notes on the hugely successful methods that K-pop labels use to market music. by Janelle Borg for AmplifyYou No music marketing strategy comes close to. Continue reading
7 simple and basic ways to promote music for indie artists
Promoting smaller names in the seven seas that is the music industry can be difficult to navigate. Luckily, here are seven strategies to really make a splash and get your. Continue reading
How to boost Instagram Reels
Instagram Reels have already proven to be a great music marketing tool, and now you can expand your audience reach by boosting your posts. Here’s how… by CHRIS ROBLEY from. Continue reading
Get to know your fans using this survey
Building fan personas can be extremely helpful when it comes to marketing and promoting your music. So, get to know who your fans are in age, demographic, values, and more. Continue reading
How to authentically market music using BeReal
With social media app BeReal gaining popularity, it’s time artists rethink their approach to engaging fans online. by James Shotwell of Haulix What if social media was simple? No filters,. Continue reading
Chartmetic issues mid-year 2022 music industry trends report
Chartmetrics has released its semi-annual music industry trends report, which revealed some notable changes. Check out what they’ve discovered, including new insights on how TikTok and Shazzan drive music consumption.. Continue reading
How to get to know your fans by creating Fan Personas
By researching your listeners’ demographics, habits, values, and more, you can build fan personas to make creating the right content much easier. by Dayna Young from Fred & Augustus When. Continue reading
American Marketing Association surveys when to post on social media in 2022
This post includes an analysis of the latest data on social media usage from Sprout Social, Hootsuite and others. by Katie Powers of American Marketing Association During the COVID-19 pandemic,. Continue reading
