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5 marketing strategies that make K-pop so successful

Grab a pen and take notes on the hugely successful methods that K-pop labels use to market music. by Janelle Borg for AmplifyYou No music marketing strategy comes close to. Continue reading

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7 simple and basic ways to promote music for indie artists

Promoting smaller names in the seven seas that is the music industry can be difficult to navigate. Luckily, here are seven strategies to really make a splash and get your. Continue reading

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Instagram: 3 Billion Users and the Rise Of Reels

How to boost Instagram Reels

Instagram Reels have already proven to be a great music marketing tool, and now you can expand your audience reach by boosting your posts. Here’s how… by CHRIS ROBLEY from. Continue reading

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Mystery person holding a sign with a large white question mark, black and white image, concept of curiosity or unknown content, related to music industry insights on Hypebot.

Get to know your fans using this survey

Building fan personas can be extremely helpful when it comes to marketing and promoting your music. So, get to know who your fans are in age, demographic, values, and more. Continue reading

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BeReal app logo featuring black background and white text for social media authenticity and real-time sharing.

How to authentically market music using BeReal

With social media app BeReal gaining popularity, it’s time artists rethink their approach to engaging fans online. by James Shotwell of Haulix What if social media was simple? No filters,. Continue reading

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- Various business charts and graphs printed on paper spread across a wooden table, with people analyzing data and discussing strategies in a collaborative setting.

Chartmetic issues mid-year 2022 music industry trends report

Chartmetrics has released its semi-annual music industry trends report, which revealed some notable changes. Check out what they’ve discovered, including new insights on how TikTok and Shazzan drive music consumption.. Continue reading

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Thoughtful diverse individuals with pensive expressions, representing curiosity and contemplation for creative brainstorming, decision making, or market research concepts.

How to get to know your fans by creating Fan Personas

By researching your listeners’ demographics, habits, values, and more, you can build fan personas to make creating the right content much easier. by Dayna Young from Fred & Augustus When. Continue reading

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American Marketing Association surveys when to post on social media in 2022

This post includes an analysis of the latest data on social media usage from Sprout Social, Hootsuite and others. by Katie Powers of American Marketing Association During the COVID-19 pandemic,. Continue reading

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How to market music via email

Even though email is not very new, it is still quite relevant in almost everyone’s professional lives. That’s why it is a great platform to use to market music. This. Continue reading

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Fingers crossed icon with a 3D humanoid figure raising a blue foam finger for success, symbolizing optimism and encouragement in music industry achievements and digital marketing efforts.

How to earn a superfan in 90 seconds or less

Tony van Veen shares a real-life story of how an artist took 90 seconds and converted him into a superfan for life.. by Tony van Veen of DiscMakers Blog As. Continue reading

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- Various business charts and graphs printed on paper spread across a wooden table, with people analyzing data and discussing strategies in a collaborative setting.

3 ways smartlink insights can teach you about your audience

Smartlink insights from service like Amplify can track your content’s reach and performance across both streaming and social platforms. Here’s how… by Janelle Borg of AmplifyYou Do insights and statistics. Continue reading

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