How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies
Social short music video app TikTok is on fire with 500 million monthly users, 66% of whom are under 30 years of age. But how to market music on Tik. Continue reading
Views May Vary: How Formats Impact Music Marketing Across Social Media
While digital marketing brings us a number of important freedoms, it also brings with it certain limitations when it comes to marketing. Thumbnail dimensions now govern how consumers engage with. Continue reading
How To Write A Stand-Out Music Biography, How It Can Help Your Music Career
If you want to make it as an independent artist in the music business, it's important to diversify. One avenue many may not consider is to go into publishing. Not. Continue reading
How To Get Your Music To Stand Out From The Crowd
With many barriers to entry lowered or entirely smashed down, creating music and making it available to the public has become a complete cake walk. Needless to say, this has. Continue reading
45 Best YouTube Channels To Promote Your Music
Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a. Continue reading
This Week In Music Commentary
Commentators inside the industry this week voiced their opinions on the trends that are transforming music marketing, the harsh economic realities of streaming, and just how much 'verification' is worth. Continue reading
Music Think Tank Weekly Recap: Promote Your Music • Streaming Service Payouts • Performance Rut • More
This week on MusicThinkTank, our contributors shared articles on how to grow you fanbase, the mysterious ways in which streaming platforms calculate their pay per stream, how to get yourself. Continue reading
Darren Hemmings Talks Strategic Marketing, Motive Unknown, More [INTERVIEW]
In this interview from the Soundcharts Blog Darren Hemmings, Managing director of UK-based Darren marketing consultancy company Motive Unknown sat down to discuss his company's approach to music marketing and. Continue reading
Pick An Original Band Name Or Pay The Price: Meet AUTOPILOT
While picking a band name that's cool and interesting to fans is ideal, perhaps almost more important is selecting a name which hasn't been used already been used by other. Continue reading
Fans Want To Know Your Narrative: Crafting A Story For Your Music Career
When it comes to marketing your music, it can be easy to get lost in the excitement of album launches, interacting with fans, and posting on social media. All these. Continue reading
