What is a Superfan & Why do UMG, WMG (and everyone else) care so much?
Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG,. Continue reading
It’s Superfan Week on Hypebot!
From major label executives to startup founders and the artists they’re both hoping to monetize, the term “superfan” is everywhere. But what is a superfan? How do you find them,. Continue reading
6 ways musicians can use an EPK
Electronic press kits (EPKs) offer musicians a simple way to bring their accomplishments on social media, streaming, live, and more together in an attractive package that can be shared with. Continue reading
Why do we stop discovering new music as we get older?
This week’s Hypebot Flashback Friday resurfaces a post that may have music marketers rethinking their career choices. It’s a study that shows how our musical tastes calcify as young as. Continue reading
How to grow listeners to exceed Spotify’s new 1000 stream minimum
With songs now needing 1000 streams per year to receive royalties on Spotify, artists are asking how to ensure they exceed that threshold. So, this week’s Flashback Friday post resurfaces. Continue reading
How much do Content Creators earn? Here is the Top 50 [Infographic]
How much do the top content creators earn from TikTok, YouTube, and Instagram? A new study looked at June 2022 to June 2023 and found that the 50 most affluent. Continue reading
Top 5 music marketing trends for 2024
It’s the time of year when music marketing experts share their predictions for the music industry next year, and we think you’ll find this list particularly helpful as your work. Continue reading
A Complete Glossary of Music Marketing Terms
Whether you’re a independent musician, publicist, or just a curious fan, these music marketing terms are good to have under your belt so you can better understand the inner workings. Continue reading
The Accidental Brilliant Marketing of Ed Sheeran’s Latest Album
Ed Sheeran says that there would be no singles or videos to promote the album. And because he’s releasing it on his own indie Gingerbread Man Records, he is free. Continue reading
An indie musician’s guide to decoding your data
In an era dominated by data-driven decisions, independent artists have a powerful tool at their fingertips: data analytics. This isn’t just about numbers or sterile statistics. It’s about understanding the. Continue reading
