45 Best YouTube Channels To Promote Your Music

Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a. Continue reading

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This Week In Music Commentary

Commentators inside the industry this week voiced their opinions on the trends that are transforming music marketing, the harsh economic realities of streaming, and just how much 'verification' is worth. Continue reading

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Music Think Tank Weekly Recap: Promote Your Music • Streaming Service Payouts • Performance Rut • More

This week on MusicThinkTank, our contributors shared articles on how to grow you fanbase, the mysterious ways in which streaming platforms calculate their pay per stream, how to get yourself. Continue reading

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Darren Hemmings Talks Strategic Marketing, Motive Unknown, More [INTERVIEW]

In this interview from the Soundcharts Blog Darren Hemmings, Managing director of UK-based Darren marketing consultancy company Motive Unknown sat down to discuss his company's approach to music marketing and. Continue reading

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Pick An Original Band Name Or Pay The Price: Meet AUTOPILOT

While picking a band name that's cool and interesting to fans is ideal, perhaps almost more important is selecting a name which hasn't been used already been used by other. Continue reading

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Fans Want To Know Your Narrative: Crafting A Story For Your Music Career

When it comes to marketing your music, it can be easy to get lost in the excitement of album launches, interacting with fans, and posting on social media. All these. Continue reading

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Spotify Adds Songs Sharing To Facebook Stories (And Why You Need To Use It)

When users share a track from Spotify to Facebook Stories, viewers will now hear a 15-second preview before tapping to listen. Hinting at future expansion of the feature, Spotify added. Continue reading

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Always Follow The Social Media 80/20 Rule

The Pareto Principle, also known as the 80/20 rule, is the principle that, for many things, roughly 80% of the effects come from 20% of the causes. By applying this. Continue reading

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5 Steps For Building A Music Marketing Plan

The idea of constructing a marketing plan can seem intimidating at first, particularly when it comes to the expense involved, but in reality a solid and effective marketing plan can. Continue reading

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Guide To Generating Music Marketing, Promotion And Publicity Opportunities

A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase. Continue reading

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