Social Media Music Marketing Isn’t Just For Millennials
[UPDATED] Millennials are often associated with social media, and for good reason, but by marketing exclusively to a millennial bubble, you could well be limiting yourself and your audience. Here. Continue reading
Social Media Use Declining In U.S.
New data coming in from Edison Research and Triton Digital suggests that we may be looking at peak social media usage, and that social media usage has actually dropped since. Continue reading
Bankrupt iHeartMedia Owes Musicians Millions
Included in the mountains of documents filed in preparation for last night's iHeartMedia bankruptcy were lists of unpaid bills. Alongside $20 billion in debts to bondholders were performing rights organizations,. Continue reading
Facebook Messenger, DMs Are Best Way To Grow A Fan Base
When it comes to marketing your band via social media in 2018, interactive and personalized engagement is essential. Just as music is a form of personal expression, so too should. Continue reading
Lyor Cohen @ SXSW On YouTube, Music Industry Renaissance [WATCH]
Speaking at SXSW, YouTube Head Of Music Lyor Cohen was his usual bullish self predicting the future of the music industry. "The industry is going to return and grow by. Continue reading
Pandora Partners w/ Linkfire To Improve Artist Marketing
Pandora has partnered with smart link aggregator Linkfire to improve music discovery and amplify marketing efforts. Pandora becomes the first music streamer to feed Linkfire advanced attribution data that helps. Continue reading
Spotify Tests In-App Voice Assistance: See It In Action
Spotify is testing Siri-like voice control within its music streaming app. Those testing the feature see a microphone icon and tapping it enables voice commands like “play my Discover Weekly,”. Continue reading
