How A Single Video Can Change Everything
In an oversaturated market like the music business, even innovative and incredibly talented bands can often work for years without getting any kind of traction, until that special something clicks.. Continue reading
How To Prep For Music Video Distribution
In this piece we offer some advice on how to prepare your next music video for distribution, both in regards to technical specifications as well as the actual content of. Continue reading
10 Most Watched YouTube Music Videos Of The Last Decade
In the 1980’s Guns & Roses and “Sweet Child ‘O Mine” topped the YouTube decade charts with what was then in the hundreds of millions of views. But in the. Continue reading
5 Major Promotion Opportunities To Consider When Releasing Your New Music Video
As navigation of the video marketing landscape becomes increasingly difficult, more and more artists are running into challenges successfully launching music videos or other types of visual PR. Here we. Continue reading
Survival Of The Optimized: Your Videos On YouTube
YouTube has amassed an incredible viewership, this past year hitting two billion monthly users (roughly 25% of the planet's population) and housing a vast array of all types of content.. Continue reading
How Much Do Music Videos Actually Cost?
As video continues to play an ever-growing role in music discovery, creating quality video content could be your ticket to discovery. The price tag associated with creating a well produced. Continue reading
4 Ways The Business Of Music Videos Will Dramatically Shift In 2019 [Cheri Hu]
In this piece, Cherie Hu speculates on four important way in which the music business, or more specifically the music video business, will radically transform in 2019 for both creators. Continue reading
This Week In Music Commentary
Some spicy commentary in the music business world this week, as Irving Azoff calls Cohen a liar, Spotify's Troy Carter admits to a tiff, and we speculate on whether the. Continue reading
