One Music Festival Is Retargeting Ads To Drive Ticket Sales: Here’s How
Seattle's Capitol Hill Block party music festival has now integrated the retargeting of ads as an essential part of their marketing mix and the results have been clear, with a. Continue reading
Pandora, Snapchat Partner For Song Sharing, Snap Kit Developer Launch
Pandora has teamed with Snapchat as the music streaming launch partner for Snap Kit, Snap’s new platform for developers. Pandora users will soon be able to share songs using 'song. Continue reading
Music Theory: Does It Still Matter?
Last year, Rihanna's "Work" sent us into a spiral of discussions for days about where the tonal center was in that song, and what key it was in. People on. Continue reading
Musical.ly Kills Live.ly Standalone Streaming App
Musical.ly is merging live streaming app Live.ly into its main service. Musical.ly launched Live.ly just two years ago, but it will soon be pulled from the Apple App Store and. Continue reading
What Does AT&T, Time Warner Deal Mean For Music? A Lot.
A Federal Judge yesterday ruled that AT&T could complete its $85 billion takeover of Time Warner, including HBO, CNN, DC Entertainment and all of its popular media properties. With no. Continue reading
Music Biz Adjusts To Spotify’s New Rules Of Engagement [Mark Mulligan]
While Spotify generates just 27% of global recorded music revenue, it is a growing percentage that the music industry increasingly can''t imagine living without. That and its cultural influence a. Continue reading
Harness The Power Of Targeted Facebook Ads, Grow Your Fanbase
In this piece we break down the details of how to implement targeted Facebook ads, starting with what they are, how they work, and finally how they can built and. Continue reading
3 Tips To Make Your Merch Pop
While the classic merch items certainly have their place on the table, and will sell reliably well, developing a product that stands out and is brand specific can go a. Continue reading
Facebook Marketing Update: Watch For Fan Badges
Facebook recently rolled out a new feature which awards users for high levels of interaction (likes, shares, comments) with a page by bestowing "fan badges" to them. Here Michael Brandvold. Continue reading
