Balancing Craft vs Character in Music and The Music Industry

The music industry is rewarding personality over talent, forcing artists to chase social media trends instead of focusing on their craft, writes Mark Mulligan. It’s time to reexamine the balance of craft vs character in music and the music business.

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live music stocks

Live Music stock slide continues Friday

On Friday publicly traded major live music stocks continued their downward spiral along with the overall markets. In the past, music has been somewhat recession proof and market observers thought that trend might continue since live music is not directly affected by tariffs.

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Live Music poised to avoid spending slowdown

Merch and Live Music poised to avoid spending slowdown

Even before Trump’s tariffs sent global markets into a tailspin, recent reports pointed to a slowdown at music streamers, record labels and many corners of the music industry. But a new survey shows music merch and live music poised to avoid the spending slowdown that now appears almost inevitable.

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Best times to post on Social Media 2025

This guide will help maximize your engagement and visibility across Facebook, Instagram, YouTube, TikTok, and more. Learn the best times to post on social media in 2025.

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Rivet email music marketing platform is perfect for teams

Rivet’s new email music marketing platform helps artist teams create eye-catching campaigns that drive real revenue. With smart templates and easy-to-use features, it’s never been simpler to connect with fans and boost sales, writes Randi Zimmerman of Symphonic.

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How to get a song 1000 streams the right way

Learn how o get a song 1000 streams quickly and start to build a real fanbase. This action plan breaks down exactly how to invest your time and budget for maximum impact with daily engagement, playlist pitching, and targeted ads.

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The Real Cost of Cheap Music

Streaming makes music feel almost free. But the hidden cost of cheap music falls on artists struggling to survive.

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Trump, Kid Rock launch all government BOTS Act Enforcement

Chris Castle looks at how President Trump is taking on ticket scalpers with a new executive order that calls for all government BOTS Act enforcement. Could this finally stop bots from snatching up concert tickets and driving up prices?

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job at a major talent agency

The music industry’s weakest link: Getting artists from A to B

The music industry is so focused on getting artists from point B to C that they are skipping the step of getting artists from A to B. Without an effort to build a solid foundation, the next generation of musicians may never make it past this critical starting point, writes Tatiana Cirisano of MIDiA.

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musician income crisis

How hard is it to earn a living as a musician?

How hard is it to earn a living as a musician? Discover the truth behind the challenges and the key strategies that can turn passion into a profitable and sustainable career.

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