TOP POSTS: This Week’s Most Read Posts On Hypebot
This week, some of Hypebot's most popular, chart-topping articles covered the music industry's reaction to PledgeMusic's bankruptcy, the growing rift between Spotify and the rest of the music business, some. Continue reading
Marketing Smart: Who Is The Audience? [Jack Udell]
While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to. Continue reading
Playlist Manipulation Will Create A Crisis In Streaming says MIDiA’s Mark Mulligan
Label and artist manipulation of songs, playlists and the streaming services themselves will lead to a crisis, says MIDiA analyst Mark Mulligan. "The paradox here is that casual fans have. Continue reading
Move Over Music, Spotify App Redesign Spotlights Podcasts
Spotify's $500 million investment in podcasting is driving a new version of its app that will give podcasts more prominence. The goal is to make it easier to find and. Continue reading
How To Create A Great Music Marketing Plan
While the term 'marketing' gets tossed around a lot in the music business community, it's important to take a step back and think about what that word actually means in. Continue reading
Musicians Mental Health Survey Is Wake Up Call To Redefine Success says Record Union’s Johan Svanberg
The music industry needs to redefine the meaning of success as part of an overdue effort to protect the mental health of creators, says Record Union CEO Johan Svanberg. A. Continue reading
Industry Calls For Gov’t Investigation Of PledgeMusic As Crowdfunder Enters Administration
UPDATED: UK Music CEO Michael Dugher is leading a music industry campaign demanding that Small Business and Consumer Minister Kelly Tolhurst refer PledgeMusic to watchdogs at the UK's Competition and. Continue reading
Artists, Music Industry React To PledgeMusic Bankruptcy
As news that PledgeMusic was declaring the UK equivalent of bankruptcy, reaction was swift and almost universally negative. Many blamed PledgeMusic's management and board of directors. "I honestly don't know. Continue reading
UPDATE: Google Responds To Reports That YouTube, Google Music Services Have Just 16M Subscribers
UPDATE: YouTube Music and Google Play Music have a total of just 15-16 million subscribers and growth has plateaued, according to two new reports. The totals, which reportedly include customers. Continue reading
