Nurturing a fanbase is more important than growing it
Many artists focus on growing their fanbase, but nurturing a fanbase is key to building lasting success. Learn why shifting your strategy from gaining new followers to cultivating meaningful engagement. Continue reading
The Realities and Opportunities of Licensing Music for Games
The music and video game industries are teaming up for sync licensing opportunities, but many rights-holders are losing out due to pre-cleared music libraries and compulsory licensing. Learn how game placements can revive entire catalogs, offering a lucrative and overlooked revenue stream for artists and their estates.
Meta Performance Bonus Program: User Beware! [Brian Hazard]
The Meta Performance Bonus Program may sound lucrative, but it comes with hidden risks. Learn why creators should be cautious before jumping in and how to navigate the potential pitfalls. Continue reading
Power of QR Codes in Marketing & Media
Fred Jacobs dives into the revolution happening in audience engagement caused by the use of QR codes in marketing and media with innovative applications and strategies. Power of QR Codes. Continue reading
