how to create and launch merch for music

How to Create and Launch Merch That Fans Actually Want to Buy

Many indie musicians struggle to turn their merch into a reliable income stream. Here are five essential tips to create and launch merch that create a connection with fans, drives sales and builds your brand.

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Marketers Know About Fans - Fan Journey

What Smart Marketers Know About Fans That Most Artists Don’t

Most artists focus on making noise, but the real growth comes from guiding fans through a clear journey. Learn what smart marketers know about fans and the strategies they use to turn strangers into die-hard supporters.

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The pure songwriter is disappearing and it’s everyone’s problem

The traditional “pure” songwriter is quickly disappearing – and the entire music industry could suffer because of it, writes Tatiana Cirisano of MIDiA Research. As more writers are forced to become performers just to survive, the future of songwriting, collaboration, and fair compensation is at risk.

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Hypebot music business news today

MUSIC BUSINESS NEWS: Oak View CEO indicted • Boiler Room under fire • Recording Academy adds 3600 • Global Vinyl report • Discovery vs Fan Commitment • More

THURSDAY 7.10.25 • Find the latest Music Business News under BUSINESS NEWS & Live Music Industry News under LIVE INDUSTRY NEWS tabs above.

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Live Nation ticket resale

Live Nation endorses 20% ticket resale cap, full artist control

Live Nation endorses a 20% ticket resale cap along with more giving artists “full control” of how their tickets are resold.

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Spotify

Guide To Get On Spotify Editorial Playlist in 2025

Think landing a Spotify playlist is out of reach? In 2025, it’s all about strategy, timing, and knowing exactly what curators want, and this Guide to Get on a Spotify Editorial Playlist breaks it all down.

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The Eras of Popular Music: New data comes with big surprises

Most people define music eras by decade, but new data from over 21,000 Billboard hits tells a different story. The real shifts in the eras of popular music happened at unexpected times and in surprising ways.

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NIVA calls on DoJ, FTC to break Live Nation into four companies

NIVA calls on DoJ, FTC to break Live Nation into four companies

The National Independent Venue Association (NIVA) is calling on the U.S. Federal Trade Commission (FTC) and Department of Justice (DOJ) to break Live Nation and Ticketmaster into four separate companies.

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guide to music marketing

Indie Artist’s Ultimate Guide to Music Marketing

Music marketing is no longer about chasing trends or posting nonstop. This guide to music marketing reveals how independent artists can build lasting fan relationships using a clear strategy, authentic content, and the right tools.

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right place for fandom

Is music streaming the right place for fandom?

Streaming is radio and music store – and not doing either job particularly well, writes Mark Mulligan of consultancy MIDiA. Artists and the music industry need to ask if streaming really is the right place for fandom.

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