Why Spotify Cares About India And Why it May Not Deliver
Spotify launched in India this week, despite a court action and very public dispute between the streamer and Warner Music,. MIDiA analyst Mark Mulligan looks a why India matters so. Continue reading
Owning Music Is Important – Vinyl Can Help
With the rise of the digital age, music has ceased to become something we own as much as something we rent. One format, once thought of as obsolete, is shifting. Continue reading
Behind The Curtain Of The New Balance X BEGINNERS Campaign (Part II)
In this second half of a two-part series, we further explore how more developing bands are getting access exciting synch licensing opportunities, thanks to a recent collaboration between New Balance. Continue reading
Playing To Strangers: Why Marketing To People Who Haven’t Heard You Is The Most Profitable
In this piece Amber Horsburgh breaks down some interesting streaming statistics suggesting that, contrary to many conventional marketing theories, marketing to listeners who have never heard your music can be. Continue reading
SiriusXM Adds 10 Emerging Artists ‘Discovery’ Channels
SiriusXM has added 100 new commercial-free Xtra Channels available exclusively to subscribers on the SiriusXM app, web player and connected devices, including 10 that are designed to showcase new and. Continue reading
How Do Indie Music Blogs, Radio Survive? The Harsh Reality
In the current music economy, many of the independent blogs and radio stations which launch have a difficult time staying afloat, but such small outfits are critical to the success. Continue reading
