450,000 Deleted MySpace Tracks Saved, Including Early Katy Perry, Danny Glover

After learning last month that MySpace had "lost" millions of tracks and photos uploaded before 2016 in a data transfer, collectors went into action.  Now an archive of 450,000 form. Continue reading

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Marshmello, MySpace and Why Best Means More Than First [MARK MULLIGAN]

DJ Marshmello played a 10 minute set before 10 million gamers and fans on Fortnite over the weekend. It was far from the first concert on a gaming platform. but. Continue reading

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Facebook Tests Change That Is CATASTROPHIC For Music Marketing

UPDATED: Facebook is testing a major change to is basic algorithm – the one that decides what shows up in a followers news feed – that will completely change music. Continue reading

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4 Things You Can Giveaway In Exchange For An Email Address

While Facebook should be an essential part of any music marketing plan, so much about this and any social network is beyond your control.  Remember MySpace?  But you email list. Continue reading

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How Social Media Acts As Online Word Of Mouth

Regardless of age or location, the vast majority of those affiliated with the music industry have in some way participated in a social network, as connections on social media grow. Continue reading

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TOP POSTS: This Week’s Most Read Posts On Hypebot

This week, the most popular articles from Hypebot covered the return of pay to play in the form of Spinfire, PledgeMusic kicks off a new artist development platform, we look. Continue reading

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Will The Online Music Experience Another Myspace Moment?

Here Bas Grasmayer explains why he believes online music may be on the verge of another Myspace style implosion, and why this could open up new opportunities for those operating. Continue reading

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Social Media Use Varies Widely By Age Group [INFOGRAPHIC]

Snapchat is hot and get hotter as a marketing tool, but not if your audience is older than 24. And Twitter's reach across all age group's may be much smaller. Continue reading

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Using Facebook For Event Marketing

Before it's demise as  social networking tool, Myspace provided a conduit between fan and musician that had never been seen before. In this piece we look at Facebook, and more. Continue reading

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As Vine Shuts Down, A Brief History Of Failed Social Media Sites [INFOGRAPHIC]

Last week came news that Twitter is shutting down video app Vine. It's the latest in a growing list of social media fails that serve as a reminder that the. Continue reading

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