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How KPop Demon Hunters nailed the Formula for Fandom

KPop Demon Hunters became Netflix’s most-watched film by representing authentic fandom and K-pop culture. Its blend of real fan insight and universal themes turned a niche into a global hit. Learn how KPop Demon Hunters nailed the formula for fandom

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Netflix will add Music Streaming in 2025 predicts Bobby Owsinski

We asked a few of our favorite new music industry pros to help us identify trends that will drive the music industry this year and Bobby Owsinski offered a bold. Continue reading

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How the ‘Netflix Effect’ turned a 2006 Kate Bush song into a 2022 hit

Why did a 37-year-old song top the charts for the first time ever during Memorial Day weekend? Credit the Netflix Effect. by David Deal of SuperHype “Running up That Hill (A. Continue reading

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Licensing Placement: Sam Smyers ‘Don’t Think Twice’ & ‘Bailar’

Sync placement (in many ways a holy grail of the music business) can do wonders for propelling an artist’s career. Here, we look at how one fortunate musician, Sam Smyers,. Continue reading

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How $17B Netflix Spending Spree Will Effect Music Sync

With Netflix set to spend $17 billion on original programming this year and the competition for video on demand continuing to heat up, it’s a good time for artists and. Continue reading

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Life Is Soon Going To Get Much Harder For Composers

For decades, many composers have relied on the back-end royalties provided to them when their music was aired on a television show. Now, thanks to changes in the regulations both. Continue reading

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Spotify To Be Focus Of Netflix Original Series

Netflix is planning to bring the story of how Swedish tech startup Spotify became the globe’s leading music streamer as part of its original content lineup. The limited series will. Continue reading

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What does Netflix know that its music counterparts don’t?

“Discovery is one of the core benefits that we provide to people. If we can get you to discover one new item of content that you absolutely love every single month, we’re pretty sure you will remain a user or customer with us for a very, very long time.”

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Musicians Union Demands Major Increase In Streaming Residuals with SAG-AFTRA Support

Musicians held rallies across the country calling for streaming residuals for music in television and film even as the American Federation of Musicians and the Alliance of Motion Picture and. Continue reading

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Spotify, Netflix Should Worry About A Global Recession

Spotify, Netflix and a select group of streaming services have experienced meteoric growth. But that growth – already slowing in some sectors – could be reversed if there is the. Continue reading

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Netflix Needs Music, But Music Is Fine Without It

After a lengthy amount of time atop the streaming roost, Netflix now faces a serious threat from its competitors, and is hoping that investing in the music industry by creating. Continue reading

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