Apple Music By The Numbers [Mark Mulligan]

Apple CEO Tim Cook recently announced that Apple Music has 6.5 millions paid subscribers. While a promising figure on its face, it seems unlikely that all these listeners will continue. Continue reading

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OFFICIAL: Apple Music Has 6.5 Million Paid Subscribers

[UPDATED] If music industry pundits from Bob Lefsetz to yours truly had a betting pool, odds would have been strongly against Apple ever "officially" revealing official subscriber and user numbers. Continue reading

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Apple Music Has 15M Users, 7.5M Ready To Pay [REPORT]

In just days, millions of free Apple Music trials will start to expire [see our countdown clock]. While it's doubtful that Apple will share stats, how many are willing to pay. Continue reading

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TIDAL Falsely Claims Apple Banned Its Drake Charity Concert Live Stream

From a star-studded launch through today, TIDAL has a PR problem. Sadly, the first music streaming service whose stated goal was empowering artists has repeatedly misjudged the effects of both. Continue reading

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Today Is Make Music Day 2015 – Pick Up Your Instrument And Get Involved

Today is billed as the world's largest annual music event. Sunday June 21st, the first day of summer, will be filled with sound. Make Music Day is free to the public and everyone. Continue reading

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Apple Music Unveiled: ‘Beats One’ 24/7 Live Radio, D2F Platform Connect, $10 Per Month, 3 Month Free Trial

At today's Worldwide Developers Conference, Apple launched Apple Music alongside major updates to OSX, iOS and the Apple Watch.  Former label and now newly minted Apple exec Jimmy Iovine took. Continue reading

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Apple Music Negotiations Continue Ahead Of Monday Event – Hypebot’s Latest Rumor Roundup

UPDATED – Apple is set to announce its revamped  music service on Tuesday at its World Wide Developers Conference. As the clock counts down, there has been a steady stream of specualtion.. Continue reading

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Apple Wants 90 Day Free Music Trial, Lyrics and Jay Z Seeks TIDAL Merger Partner

With the launch of Apple's new music service just a week away, the reports and rumors are flying everywhere and will likely accelerate.  If $19 million advances to celebrity DJs. Continue reading

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I Hope Apple Kills Free Streaming, But Not For The Reason You Think

There have been multiple reports over the last few days that the Department of Justice is looking into the accusation that Apple is pressuring the major record labels to end their license agreements with music. Continue reading

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3 Branding Lessons From Music’s Biggest Superstars

It may be better to go against the grain and do what you know is meaningful to you. Sure, your work may not resonate with the masses, but it'll resonate. Continue reading

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