What Is ‘Niche Marketing,’ And How Can It Help You Monetize Your Fanbase?
Like in any business, a music business niche market represents a subset of consumers on which a particular product is focused. Here, we look at how to identify and focus. Continue reading
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It’s Time To Rewrite The Artist Marketing Playbook [MIDiA’s Mark Mulligan]
Niche is music's new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. "Instead of blowing a huge budget. Continue reading
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