Premiumization 101 for Musicians

What is the value of music in the digital age? Music conveys emotions and is abundant which can make it hard to sell as a product. Musicians are finding other. Continue reading

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Artists: Change Your Thoughts/ Change Your Mind. Change Your Life.

Admit it – many artists are nerds – or at least were nerds. This perspective may be affecting you more than you realize and may hinder you from moving forward. Continue reading

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Is Money Limiting Your Band’s Growth?

On  Music Think Tank, Marcus Taylor suggests that money is bad for your band. He explains that focusing on short-term methods of monetising your music career too early can be. Continue reading

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