What Spotify’s Personalization Strategy Can Teach Us

The degree of personalization offered to Spotify users is what the executives credit the streaming services massive growth to, and is something which anyone hoping to market their brand should. Continue reading

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4 Offline Marketing Ideas For Venues, Festivals

While the often discussed digital marketing certainly has its place, there remains much to be said for real world, 'in the flesh' marketing. Here we look at four of the. Continue reading

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Copy and Waste: Personalizing Artist Outreach for your Business Should Not be Optional!

We’ve all received emails from people/companies that are blasting out to artists hoping for a reply or from artists trying to get their music played, etc. These generic emails usually. Continue reading

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MTT: The Music Manipulation Curve (Theory)

Bruce Warila discusses the constant trend of moving toward easier listening formats that allow for personalization on demand. Sites like Pandora utilize user feedback and hire professionals to break down. Continue reading

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