Each Streaming Platform’s Optimal Playlist Length

Landing your music on a streaming platform’s top playlists has become essential, both for new artists seeking visibility, and for established artists looking to maintain their popularity. But what impact. Continue reading

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The Path To Playlist Success Does Not Include Payments (Mike Warner)

In his book “Work Hard, Playlist Hard,” Mike Warner sets the record straight about what playlists really can and can’t do for an artist’s career. On this edition of the. Continue reading

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Apple Music Replay Playlist Revisits Your Musical Past

With Apple Music Replay, Apple Music subscribers can relive their good and not-so-good musical choices for the last year and beyond.

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Amazon Debuts ‘Handpicked’ Playlists with Katy Perry

Katy Perry has curated the inaugural playlist for Amazon's new 'Handpicked series. Perry's twenty-one song playlist "Songs About Moving On" mixes a bit of her own music with Taylor Swift,. Continue reading

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How To Pretend You’re At SXSW 2019 Edition plus The Official #SXSW 2019 Playlist

SXSW 2019 is in full swing, but perhaps you blew your conference and travel budget donating funds to the ACLU, Planned Parenthood or your local Premium Tequila Society. Or maybe. Continue reading

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Followers vs Listeners: How To Accurately Measuring Attention On Spotify

In this detailed analysis of listener's playlisting habits on Spotify, we explore the methodology behind the three different types of playlists, and the difference between a Spotify follower and a. Continue reading

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How To Diversify Your Music Promotion Efforts

With music consumption habits changing so much in recent years and showing no signs of stopping, the techniques for promoting must also adapt. Here we look at the importance of. Continue reading

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Pandora Adds Personalized Playlists With A Twist

Pandora rolls out personalized playlists to all Premium users today. Like Spotify and others, Pandora's individualized playlists begin with machine learning to match taste and mood, but then blend in. Continue reading

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R. Kelly Streams Increase After Spotify Ban

A week after Spotify made R. Kelly the poster boy for its "Hate Content and Hurtful Conduct" policy, total streams of his music actually went up slightly. Last week,  Spotify. Continue reading

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7 Tips For Turning Playlist Placement Into Long Term Streaming Activity

With streaming the dominant form of music consumption, landing a good playlist placement has become a Holy Grail for artists. In order to avoid flash in the pan popularity, however,. Continue reading

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