Beginners guide to Facebook, Instagram ads for musicians
Whether your goal is sell tickets to an event, grow your fanbase, or something else altogether, we here offer a comprehensive breakdown of how to run an effective social media. Continue reading
A marketing guide for independent artists
In this comprehensive guide for indie musicians, we break down what music marketing is, the different elements of a music marketing campaign, and how to successfully pull one off. This. Continue reading
Best 5 registration tools for your next show
Whether your planning a show, conference, or meet and greet, having a system in place where attendees can register in advance is critical to organizing and promoting said event. Here. Continue reading
Marketing music: Why is it so important?
No matter how much time and energy you sink into recording your music, releasing it without putting any effort into marketing will ultimately end in disappointment. Here we explore the. Continue reading
How to promote an album | 6 tips for getting noticed
Even before your first recording session begins, the process of promoting your album should have already begun. Live performances and a promotional campaign can help you test the waters and. Continue reading
SubmitHub: Getting featured on Spotify blogs, playlists [REVIEW]
In this case study, one user shares their experience using the service SubmitHub, a service which aims to connect artists with curators and influencers, in lieu of and expensive PR. Continue reading
Indie musicians’ guide to SMS text marketing
SMS, or Short Message Service (aka texting), can be an effective tool for marketing just like any form of communication and, in fact, more consumers prefer a text to an. Continue reading
How ‘girl in red’ used Spotify Marquee for international rollout of her debut album [Case Study]
Here we explore how Norwegian indie pop sensation Marie Ulven (aka girl in red) harnessed the power of Spotify’s Marquee feature to help propel her debut album to international success.. Continue reading
How to market, sell your new music merch
The power of merchandise is two-fold, in that it not only provides a strong source of revenue, but also also helps promote your band and music simply by being out. Continue reading
Set these realistic goals for your upcoming DIY release
As a developing artist, simply the satisfaction of sharing your music with an audience can be rewarding enough in the wake of a new release, but it’s also important to. Continue reading
Black Honey’s “Written & Directed” [a case study]
In this case study, we dig into the strategy and tactics employed by English independent rock band Black Honey to fund and promote their sophomore album Written & Directed. Guest. Continue reading
