The secret guide to smarter music marketing in 2021
Music marketing has never been easy but, as James Shotwell here explains, a shift in perspective, and understanding of how contemporary fandoms work, can help pave the way to significant. Continue reading
How to promote music in Southeast Asian trigger cities
Adam Kanwal breaks down how Western artists can achieve dramatic streaming success in Southeast Asia through the strategic targeting of “trigger” cities Guest post by Adam Kanwal from Chartmetric Editor’s. Continue reading
9 tips for writing an informational band bio
A solid bio is a key tool in any band or artist’s promotional arsenal. Here, music industry consultant Bobby Borg offers some tips on what to include in a band. Continue reading
Guide to spending first $500 to promote a new music release
Dropping a stack on music promotion can be unnerving, so music marketer extraordinaire Amber Horsburgh shares how to best spend a $500 promotional budget. Guest post from Amber Horsburgh Spending. Continue reading
How to promote your patronage platform, boost your monthly music revenue
Patronage remains one of the best ways for artists to generate consistent and significant revenue from their fans. Here we look at how to most effectively promote your patronage platform. Continue reading
What a music publicist does and doesn’t do
If you’ve just dropped a killer new track, and are wondering how you can best promote it, you might be considering hiring a publicist – but do you actually know. Continue reading
3 reasons Spotify playlist promoters are probably not the answer
Lucking into the right Spotify placement has certainly been known to rocket a career to success, but is sinking a bunch of time and money into playlist services really the. Continue reading
Upcycling: 8 kinds of repurposed content you can create from a music video
Once you’ve put all that time and energy into creating a music video, it seems a shame to just share it and move on. Here, we look at multiple ways. Continue reading
11 marketing ideas for TikTok, Instagram
When it comes to marketing your music on fast-moving platform such as TikTok and Instagram, finding alternative ways to push the same material is key. Here, we look at some. Continue reading
Case Study: Indie artists HURTS releases ‘Faith’
Here we break down the findings from a case study on London-based duo HURTS’ fifth studio album release, analyzing their goals, tactics, and ultimate results. Guest post by Michelle Golden. Continue reading
How do you promote a music tour in 2021?
With new tours, festivals, and events being announced what seems like daily, it’s important to remember that we’re still communicating through an active crisis. Promoting a tour has always been. Continue reading
