Adapting college marketing efforts during a pandemic
The pandemic brought with it a variety of challenges for the music industry. Beyond simply the cancellation of live events, the crisis has disrupted a variety of promotional channels as. Continue reading
TuneCore teams up with Groover to help artists get music heard
As the barriers to entry for creating and sharing music continue to dissolve, a crowded playing field has made getting your music heard harder than ever. As part of a. Continue reading
3 ways to promote your upcoming album using a single
Releasing new music without first having a promotional strategy in place is a mistake. Here, we look at how to craft an effective marketing campaign around your next single that. Continue reading
The one marketing mistake every artist makes
When a band or artist drops a new song or video, getting it in front of the eyes and ears of fans becomes mission critical – unfortunately, in their efforts. Continue reading
6 big tips for increasing TikTok engagement with your music brand
TikTok has become a major driver of music promotion and discovery across a broad swathe of demographics, and artists would be ill-advised to miss out. Here, we look at six. Continue reading
5 videos every musician needs to have
While most artists acknowledge that video is a key marketing resource, many don’t go beyond simple music videos. This article covers the five different types of video you should have. Continue reading
Indie artist’s guide to Apple Music
While it’s important to not focus on any one streaming service for your music promotion Apple Music, as one of the top earning streaming platforms, should not be ignored. Here. Continue reading
How to grow music fan club memberships
The concept of an official fan club is nothing new and, due to advancements in technology, building a modern fan club is fairly easy for an artist to do. Growing. Continue reading
10 things to do now to leverage your growth as a musician
As an artist, the way in which you market yourself and your music is much the same way as you would any product or service, in that there are key. Continue reading
5 tips to increase views on your music livestreams
Our only lifeline to live music amidst the pandemic, livestreams aren’t going anywhere, and now that most artists have had time to iron out the kinks, we’re looking at few. Continue reading
