The ‘Dos’ Of Making Your EPK
Although some artists may feel they’re unnecessary, the Electronic Press Kit remains a key part of an artist’s arsenal. Creating an EPK is cheap, easy, and can pay off for. Continue reading
How To Sell Music To Strangers
Contrary to popular belief, it is possible to make money as an indie artist. IN this piece we walk through the process of gradually getting to a point where you’re. Continue reading
6 Things About Music Promotion We All Love
In this piece, we look at six elements of indie music promotion we’ve all come to know and love, and how to best integrate them into your marketing strategy. Guest. Continue reading
4 Must-Have Tools For Every Musician, Music Marketer
Great promotion essential to getting your new release into the ears of your audience! Here, we provide the breakdown on an arsenal of powerful marketing tools that will help give. Continue reading
Why Your Digital Presence Will Be So Important in 2021
Rather than focusing on what a trainwreck 2020 was for the music industry (among other things) now is the time to begin strategizing for 2021, and understanding how to maximize. Continue reading
ESSENTIALS: Music Promotion Tips For Independent Artists
Between now and the end of the year we’ll be featuring 2021 Essentials, popular Hypebot posts from 2020 that will help you thrive in 2021. Today we look at Music. Continue reading
ESSENTIALS: The Ultimate Music Marketing Cheat Sheet
Between now and the end of the year in addition to news and new articles, we’ll be featuring Essentials, popular Hypebot posts from 2020 that will help you thrive in. Continue reading
How To Promote Music On YouTube
In this piece we break down what exactly a YouTube channel is, and why it’s such an important promotional platform for artists, as well as how a band or musician. Continue reading
CD Preorder: A D.I.Y. Case Study
In this promotional case study, Brian Hazard of the project Color Theory shares his results after launching a preorder campaign for his two most recent albums. Guest post by Brian. Continue reading
CASE STUDY: How Lecrae Used Spotify’s Marquee To Bring Lapsed Listeners Back
Here, two members of artist Lecrae’s marketing team share how they were able to use Spotify’s Marquee feature to overcome some of the marketing challenges of COVID, and draw lapsed. Continue reading
