CD Preorder: A D.I.Y. Case Study
In this promotional case study, Brian Hazard of the project Color Theory shares his results after launching a preorder campaign for his two most recent albums. Guest post by Brian. Continue reading
CASE STUDY: How Lecrae Used Spotify’s Marquee To Bring Lapsed Listeners Back
Here, two members of artist Lecrae’s marketing team share how they were able to use Spotify’s Marquee feature to overcome some of the marketing challenges of COVID, and draw lapsed. Continue reading
How I Got Hundreds Of Spotify Streams, Email Addresses For Under $50
Here independent musician Anne Reburn walks us through how she was able to dramatically grow her audience for less than $50 as part of a marketing campaign surrounding her latest. Continue reading
Services And Skills You Must Have To Promote, Grow Your Music Career
Here, we provide DIY artists with a little advice on how to more effectively delegate promotion, sales, and marketing tasks to help promote and cultivate your music career. Guest post. Continue reading
Holiday Marketing On Instagram – 5 Tips
Looking to get into the holiday spirit by upping your marketing game on Instagram? Look no further! We here offer five key tips on how bands and artists can make. Continue reading
When Is The Best Time To Release Your Music?
Releasing music can be a scary process. After pouring your heart and soul in crafting the perfect album, you want it to land with a splash, not a flop, and. Continue reading
Holiday Marketing Tips, Ideas For Musicians
It’s the most wonderful time of the year – for merch! In a year that’s been tougher than most for bands and artists, the holidays are one of the best. Continue reading
Is It Really Worth It To Hire a Music PR Company?
In this piece, noted PR company skeptic Brian Hazard of Color Theory, details his recent experience taking a chance on a PR Company and whether or not, in the end,. Continue reading
Music Blogs That Actually Want D.I.Y. and Indie Music
We all know that getting your music into the ears of industry Powers-That-Be is incredibly difficult, but believe it or not, there are people out there actually looking for new. Continue reading
Smart Tricks For Boosting Your Music Marketing
There are a myriad of resources out there when it comes to getting the word out about your music but, thanks to a new generation of smart tools, you can. Continue reading
Repurposing Video Content Across Social Platforms: A Musicians Guide
Once you’ve gone through the effort of crafting the perfect video, don’t let it go to waste! In this piece, we explore how you can the most out of your. Continue reading
