Some artists will tell you that finding press coverage for your music is easier than ever, and while this may in some sense be true, the reality is that just because someone is willing to give you coverage, it doesn’t necessarily mean it will help your career any. Here we delve into why artists need to exercise patience in finding the right place to promote their next release.
While many artists may believe that hiring a music publicist will solve all their problems, this is sadly far from the truth. Here we look at a few things artists. Continue reading
Building a press list for your band can often seem like an overwhelmingly difficult task, made all the more thankless by not knowing if it will result in actual useful. Continue reading
Here a former publicist shares some insider information on what you, as an artist, can reasonably demand from your publicist and expect to actually receive, and why it is that. Continue reading
While young musicians unquestionably have a lot of talent and inspiration to bring the table, a lack of knowledge about the realities of an industry as competitive as the music business. Continue reading
Although publicists have historically played an important role in the music industry when it comes to making or breaking artists, have we reached a point where it's easier and more. Continue reading
While the majority of bands should have someone who is dedicated to protecting the band/s public image, both in the press and on social media, there are certain types of. Continue reading
My team and I at Cyber PR spend all our working hours (and many non-working hours) talking to musicians who want publicity for their art. What continues to baffle us is the fact that many of the artists who contact us have no idea what publicists do, or what to realistically expect from a publicity campaign.