Promo Case Study Of Indie Alt-Rocker’s Nothing’s ‘Tired Of Tomorrow’

Here we look a promotional case study done on the band Nothing, as they worked to promote the release of their sophomore album through close participatory fan interaction and clever. Continue reading

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CASE STUDY: Indie Rockers Torche Find Success With Interactive Marketing Strategy

Last year, Torche was prepping for another studio album release, their 4th to be exact. Even in the very early stages, the team at The Orchard thought that Restarter, the Florida band’s first. Continue reading

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The Orchard Dumps SoundExchange, Goes Direct To SiriusXM For Royalties

Once only available to major players, direct deals with digital broadcasters and services are starting to trickle down into the music indie sector. The latest defection from SoundExchange is indie. Continue reading

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