Turning Artists Into Brands: A&R In The Digital Age

 "The traditional music business model was based on selling physical copies of recordings. With the advent of digital technology and a sharp decline in recorded music sales, the focus is. Continue reading

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Spotify Introduces Ad Targeting To Allow Brands To Tap Into Your Playlist And Audience

Spotify has announced the launch of Playlist Targeting, the newest feature in it's Spotify For Brands platform. Playlist Targeting will allow brands to reach specific artists by targeting unique audience segments based. Continue reading

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How TIDAL Could Deliver On It’s Promises

The continued media feeding frenzy around Jay-Z’s TIDAL demonstrates just how valuable star power is for cutting through the clutter. What has helped sustain interest is Jay-Z’s vision for delivering. Continue reading

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3 Lessons We Learned From Tidal’s Splash Back Into The Industry

The Internet is still ablaze with news of Tidal, the Jay Z-owned streaming service you can pay $20 a month for… if you’re into that sort of thing. Tidal will apparently. Continue reading

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REWIND: The New Music Industry’s Week In Review

Full Text Of TIDAL's "Declaration" Signed By Madonna, Kayne, Jay Z, Rihanna & Other Top Artists Jay Z Launches TIDAL As "Artist Owned" Music Service: Big On Star Power, Short. Continue reading

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TIDAL Responds To Doubters: More Artist-Partners Wanted, Promises Higher Payments For All,

The mixed – sometimes venomous – reaction from music fans to Monday's relaunch of TIDAL was probably not what Jay Z & Company had expected.  Now, slowly, they are  responding to the. Continue reading

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Jay Z Relaunches TIDAL: True Artist Avengers or Just A Millionaire Musicians Club?

Yesterday Jay Z relaunched TIDAL as the first artist owned streaming music service. But the question everyone is asking today is: Will TIDAL become the first bona fide threat to. Continue reading

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Full Text Of TIDAL’s “Declaration” Signed By Madonna, Kayne, Jay Z, Rihanna & Other Top Artists

Tuesday's relaunch of Jay Z's TIDAL music service was short on details, but long on star power and symbolism.  While only Alicia Keys spoke, here is the declaration that each artist. Continue reading

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Jay Z Launches TIDAL As “Artist Owned” Music Service: Big On Star Power, Short On Details

UPDATE 2: Jay Z unveiled his streaming music service TIDAL at a star studded event on Tuesday. As expected, the emphasis was on exclusive content and hi-def sound, but artist. Continue reading

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Does Spotify’s New Lyrics Feature Violate U.S. Copyright Law?

[UPDATE 2] The centerpiece of today's Spotify web upgrade is a Lyrics button that delivers lyrics from MusixMatch scrolling across the screen karaoke style. (see video below) But the new. Continue reading

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