2% of Spotify Listeners by Concert Tickets 50%

2% of Spotify listeners buy 50% of concert tickets

Spotify dropped some stats and advice on nurturing streaming Super Listeners last week. With the data comes a surprising takeaway on the importance of an artist’s most active fans, particularly when it comes to selling tickets to live shows.

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The Event Marketing Lifecycle: When Can You Sell The Most Tickets?

When and where you market your event is essential to selling tickets, and thanks to a plethora of data, we can now map out an event's entire marketing lifecycle in. Continue reading

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