Getting It Done: The Week In D.I.Y And Indie Music

In this week's advice and tips section, we offer suggestions on how to grow your band's Instagram, the best days jobs to have when beginning your music career, why it. Continue reading

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7 Lessons Musicians Can Learn From Marketing Guru Seth Godin

Here we look at seven quotes from best-selling author and well respected marketing guru Seth Godin, and the lessons and advice which he can offer to musicians with his inspirational. Continue reading

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Why Reaching an Audience of Almost No One is Actually a Good Thing

Dispensing best practices for establishing, reaching, and growing your tribe, Seth Godin, an entrepreneur, marketer, and keynote speaker, speaks to the spirit of independent musicians and music industry professionals more than. Continue reading

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The Week In Music Commentary

On Curating A Cure: The Impact Of Music Programming On Subscription Music Bandzoogle CEO David Dufresne Talks Career History + Onesheet Purchase How I Listen: StubHub's Chris Zachos Riffing on. Continue reading

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Magic + Generosity = The Fan Crush

      A Riff On Seth Godin: I've had more aha moments with Seth Godin than anyone else, hands down. The latest while reading his post on how brands create fans.. Continue reading

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Seth Godin, Social Media And EDM At Pollstar Live

By Kat Drucker, Strategic Consultant for Canadian Music Week and Digital Media Summit (@kitkat5656) Live music industry trade magazine Pollstar's annual gathering and awards took place last week in downtown. Continue reading

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Musicians: Solve Your Obscurity Problem & The Rest Will Follow

Guest post by James Aviaz (@jamesaviaz), blogger and Marketing Manager for Songtrust at Downtown Music. Current thinking suggests that being an independent artist ‘sucks’ – paltry payouts from streaming services,. Continue reading

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Seth Godin On Building Your Fanbase

Part of Seth Godin's appeal is the applicability of his thinking across industry verticals. He really is focused on changes that affect dsiciplines across the board. Godin recently shared his. Continue reading

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MTT Weekly Recap: Don’t Let Your Past Dictate Your Future

Where The Music Industry Thinks Out Loud Brian Thompson: Don't Let Your Past Dictate Your Future IndieAmbassador.com: Mobile Marketing for Independent Artists: Reality Simon Tam: Permission Marketing Vs. Self-Entitled Marketing. Continue reading

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Permission Marketing Vs. Self-Entitled Marketing for Musicians

Marketing guru, Seth Godin, popularized the concept of permission marketing versus interruption marketing. Permission marketing is where marketers ask for permission before going onto other parts of the purchasing process. Continue reading

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