It’s time for the breadcrumb approach to social media

What can you do when the audience that you spent months building on social media is no longer available to you because an algorithm changed, fans left the platform for. Continue reading

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5 top indie music influencers you should be following in 2021

If you’re trying to grow your following as an independent artist, a strong social media presence is a must, and if you can capture the attention of some of indie. Continue reading

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First steps to uncovering an artist’s brand

For every artist, figuring out your personal brand is an important step in developing your career, but is often easier said than done. Here, we look at a few easy. Continue reading

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How to market music on Instagram Reels

In an effort to challenge TikTok, Instagram continues to champion Reels Here, we take a tour of how the feature works, and how it can be most effectively used to. Continue reading

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How Instagram’s Decision To Hide Likes Could Impact You

Instagram’s recent move to hide likes has been met with some controversy, and many bands and artists are justifiably concerned about the impact the switch will have on their marketing. Continue reading

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Now Submit Directly to Spotify’s Playlists

Spotify has opened the process of submitting music to 2018's holy grail of music marketing – Official Spotify playlists. Ariel Hyatt and the team at CyberPR have put together a. Continue reading

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21 Band Website Design Dos And Don’ts

While you may be gaining success with your live shows and with and gaining local traction, having a place online that fans can turn to where they won't get lost. Continue reading

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5 Band Skills That Can Apply Towards A Career

Although popular notions may suggest that holding down an additional job means you've somehow failed to 'make it' in music, this is far from the truth, and many relatively well. Continue reading

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Tips For Bringing A Crowd: Local Artist’s Guide To Beating The Struggle

Once moderately successful have honed their craft to the point where they're beginning to book better gigs and even build a fanbase, a new set of challenges presents itself. Here. Continue reading

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Guide To Using Facebook Lookalike Audiences, Google Similar Audiences

Ad targeting has evolved to become more precise than ever, thanks in large part to the magic of platforms like Facebook and Google. Here we look at two promising features. Continue reading

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