Ask A Publicist: What Top 3 Qualities Do You Look For In A Band?

A publicist in the music business isn't going to team up with just anyone, and certain behaviors can cause a band to quickly get written off. Here, a publicist explains. Continue reading

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How To Reach More Fans With Your Band Blog Posts

Using a blog to market your music is an excellent way gain more exposure and grow a fanbase, as it offers a personalized glimpse at who you are and what. Continue reading

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Who Uses Pinterest? Is It A Good Marketing Channel For Your Music?

When evaluating whether or not to add another social media channel to your marketing mix, start by asking yourself two questions. The first is, do you have the time? The. Continue reading

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3 Ways To Sell More Merchandise  

  Looking for a better way to market your band tees? In this article, the people at Manhead Merchandise offer some advice on how to effectively market your band merch to. Continue reading

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Getting It Done: The Week In D.I.Y And Indie Music

This week in the do-it-yourself world of music, we offer advice on coming out of your shell to network, some techniques for promoting your songs on Spotify, as well as a. Continue reading

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YouTube, Spotify And The Professionalisation Of The Amateur Internet

What if Spotify compensated popular playlisters?The disruptive nature of the internet has dramatically affected a variety of industries, with music no exception. But what changes occur as early adopters of. Continue reading

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12 Questions To Ask Yourself Before Posting On Social Media

As I've said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn't mean that you're using it effectively for promotion. There's. Continue reading

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How to Perfect Your Band’s Social Media Strategy: The 70-20-10 Rule

Social media strategy is a difficult thing to create when you do not know how to begin. In today's article, check out a comprehensive guide on how to build your. Continue reading

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Four Simple Ways to Engage Your Social Media Audience

We have defined engagement and found benchmarks to aim for, but how exactly do you engage with your audience on social media?  There’s no hard and fast rules, but here are a few. Continue reading

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Social Media Use By Age & Gender [CHARTS]

How many people frequent a particular social media channel only tells part of the story. The age and gender of each service's users is just as, if not more important. Continue reading

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