Four Simple Ways to Engage Your Social Media Audience

We have defined engagement and found benchmarks to aim for, but how exactly do you engage with your audience on social media?  There’s no hard and fast rules, but here are a few. Continue reading

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Social Media Use By Age & Gender [CHARTS]

How many people frequent a particular social media channel only tells part of the story. The age and gender of each service's users is just as, if not more important. Continue reading

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How To Set Up Your First #Twitter Chat

You see the hashtags on Twitter every week: #SBizHour, #MediaChat, #GoGirlsMusic, and on and on. These tags refer to chats, one of the best examples of community building on Twitter. They generate. Continue reading

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Four More Ways to Boost Your Music Sales

In part one of this series, Bob covered Four Things You Can Do to Generate More Music Sales. In part two he offers four more actions you can take to. Continue reading

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Hyper Locality: Why Focused Marketing is the Next Trend in Marketing

Online marketing strategies are still a hot commodity with marketers since studies indicate that these methods are still being successfully utilized with today’s consumers.

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Entering the Consumer’s Self-Narrative in Social Media

With consumers now taking on a brand-like existence, it is becoming increasingly more important for brands to not just share their stories with the world through content marketing, but to. Continue reading

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New On Hypebot’s Music Industry Jobs Board: Jamplify, Citrus LA & More

New on our Jobs Board are a business development position at live music analytics leader Jamplify and a talent buyer for LA based Citrus' venues Mrs. Fish and Perch LA. Click on. Continue reading

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Spice Up Your Instagram Profile With These Tools (The Best Ones Are FREE!)

By Yannick Ilunga on TheJazzSpotlight.com In episode 51 of the Jazz Spotlight Podcast I had the pleasure to welcome on the show #1 Instagram expert Sue B. Zimmerman aka “The Instagram Expert”. One. Continue reading

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3 Social Media Myths It’s Time Musicians Recognized

Tim Grahl, author of "Your First 1000 Copies," writes for authors but he's got lots to say that musicians should consider. Some will find his take on social media a. Continue reading

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