Best guide to using music hashtags
Although sometimes irritating and overused, hashtags are now integrated into almost all social media platforms and, when used correctly, can be a powerful marketing tool. In this guide, we look. Continue reading
How to have an engaging social media takeover
A social media takeover (where one band or artist is given the reigns of another’s social media account) might seem strange at first, but these swaps can be a great. Continue reading
Facebook tests multi-group cross-posting
Just in case Facebook hasn’t been on your radar lately, the platform has begun testing a new feature which allows user to post content to multiple groups at once, although. Continue reading
85% watch your videos with the sound off, plus what you can do about it
New data has revealed that 85% of consumers who view your painstakingly edited video online will do so without any audio whatsoever. Despair not, there are solutions! By Bobby Owsinski. Continue reading
5 ways to compose social media posts that promote your music
Marketing expert Amanda Dudley shares five ways to write engaging social media content that will promote interest in your music and grab people’s attention. Guest post by Amanda Dudley of. Continue reading
Rethinking Facebook: Why we need to ensure ‘good for the world’ is more important than ‘good for Facebook’ [Op-Ed]
Frances Haugen’s recent bombshell testimony revealed that Facebook knows exactly what it’s doing, and is a company that needs to act in a way that doesn’t focus purely on the. Continue reading
What Facebook’s whistleblower tells us about Big Tech [Op-ed]
Katharine Trendacosta here weighs in on what Frances Haugen’s recent testimony reveals about the toxic corporate culture of not only Facebook, but Big Tech in general, as well as what. Continue reading
What if Facebook never came back?
The recent Facebook outage might have some musicians wondering about how similar social media collapses could affect their marketing efforts and online presence moving forward. In this latest piece from. Continue reading
How to increase your social media followers in 30 days using the 70-20-10 rule
Growing your artist brand on social media can often feel like a losing battle, but thanks to the 70-20-10 rule, there exists a solid way to engineer your content for. Continue reading
Independent artists’ guide to influencer marketing
Whatever platform you may be using, adopting an influencer marketing strategy can be a highly effective way to expand the reach of your music and connect with fans. Guest post. Continue reading
TikTok surpasses Facebook downloads, YouTube watch time, even as we’re told that no new social media app can make it.
While many in the tech sector bemoan the dominance of Google, Amazon, Facebook, and Apple as the “big four,” TikTok’s whirlwind successes across every metric suggests new social media up-and-comers. Continue reading
